DescriptionBusiness Driven Technology discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs
About the Authors
# Paige Baltzan is a professor in the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Paige holds a B.S.B.A from Bowling Green State University and an M.B.A. from the University of Denver. Paige's primary concentration focuses on object-oriented technologies and systems development methodologies. Paige has been teaching Systems Analysis and Design, Telecommunications and Networking, and Software Engineering at the University of Denver for the past three years. Paige has published supplemental materials for several McGraw-Hill publications including Using Information Technology. Paige lives in Lakewood, Colorado, with her husband, Tony and daughter, Hannah.
# Amy Phillips is a professor in the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Amy has a B.S. degree in Environmental Biology and a M.Ed. degree in Educational Technology. She has been teaching for more than 18 years: 5 years in public secondary education and 13 years in higher education. Amy has also been an integral part of both the academic and administrative functions within the higher education systems in Colorado and New Hampshire. Amy's main concentration revolves around database driven Web sites focusing on dynamic Web content. She has just finished writing her first book, Internet Explorer 6.0 with Stephen Haag and James Perry. This book is part of the well-received I-Series from McGraw Hill.
# Stephen Haag is the Associate Dean of Graduate Programs and Director of the MBA program in the Daniels College of Business at the University of Denver. Prior to being Associate Dean, Stephen served as Chair of the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Stephen holds a B.B.A. and M.B.A. from West Texas State University and a Ph.D. from the University of Texas at Arlington. Stephen has been teaching in the classroom since 1982 and publishing books since 1984.
Stephen is the coauthor of numerous books including 'Interactions: Teaching English as a Second Language' (with his mother and father), 'Information Technology: Tomorrow's Advantage Today' (with Peter Keen), 'Excelling in Finance,' and more than 40 books within the 'I-Series.' He has also written numberous articles appearing in such journals as Communications of the ACM, Soio-Economic Planning Siences, the International Journal of Systems Science, Managerial and Decision Economics, Applied Economics, and the Australian Journal of Management.
New Features
# Updated to reflect Office 2007
# Enhanced with 19 videos and 40 iPod segments. Each video and iPod segment has a comprehensive IM containing online discussion questions and classroom exercises.
# Added discussions of Balanced Scorecard, Data-Driven Web Sites, Metrics for Strategic Initiatives, Second Life, Semantic Web, Service Oriented Architectures, Web 2.0, and Web Mash-ups.
# Expanded discussions of Business Intelligence and Enterprise Resource Planning.
# Three new Technology Plug-Ins: Creating Web Pages Using HTML, Creating Web Pages Using Dreamweaver, and Creating Gantt Charts with Excel and Microsoft Project.
