Internet-Enabled Business Intelligence
William A. Giovinazzo
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Link business intelligence to the Web! Technologies, integration, and applications.
Internet-enabled business intelligence: from planning to profit
In-depth coverage of integration and key enabling technologies, including Java and XML
Advanced analysis and profiling: understand customers better, and respond faster
Clickstrean analysis: understanding how customers use your site
Linking data warehouses to CRM and other enterprise/value chain systems
This is the first start-to-finish guide to planning, deploying, and profiting from Internet-enabled data warehouses. Leading business intelligence specialist William Giovinazzo covers every enabling technology, every analysis approach, and every key challenge you'll face in linking business intelligence to the Web. From infrastructure integration to state-of-the-art profiling and wireless applications, Giovinazzo shows how everything fits together-and exactly how to use Web-enabled data warehouses to deliver powerful ROI in your business.
How the Internet enhances your business intelligence infrastructure
Leveraging key enabling technologies: Java, XML, XSL, and more
Breakthrough analysis techniques: understand customers better, and respond faster!
Integrating data warehouses with CRM and other enterprise and inter-enterprise systems
Establishing common warehouse metadata
Drawing on the clickstreams generated by your Web and e-commerce sites
Personalization techniques that work