This is an OLD edition. To order the new, 4th edition, please perform a new search using the following ISBN: 9780170190855Fully revised and updated, this 3rd edition of Economics for Today, is written specifically for the increasing number of business students undertaking a one-semester course in economics. Presented in a concise, easy-to-read style, the text offers a unique blend of solid theoretical content and student accessibility, covering all the basics of microeconomics and macroeconomics in clear and simple terms.
Theory is illustrated using examples drawn from recent real world events in Australian, New Zealand and South-East Asian economies. Data, exhibits and articles have been thoroughly updated and contemporary policy issues such as those relating to water storage and reticulation and global warming are addressed. With increasing emphasis being given to ethics in modern business courses, treatment of ethical issues is also highlighted throughout the text.
This interesting and accessible text is indispensible for the modern business student who is likely to undertake a course of study in economics.
# New material on labour markets to reflect the current labour-relations landscape is included in Chapter 10.
# Improved treatment of ethics, with examples throughout the text.
# Additional material on contemporary topics: in microeconomics - water, infrastructure and in macroeconomics - climate change, demographic change.
# Analyse the issue boxes - present a brief case study with questions that challenge students' understanding of applicable economic concepts
# You make the call boxes - provides a hypothetical situtation which encourages critical thinking
# International focus boxes - explores global influences on economies and shows ways that international events affect relevant ecomonic concepts
# Internet Applications - activities and notes in the margins that encourage students to go online for further research
# Online Exercises - now placed online with internet links for more immediate accessibility to information
Layton,
Allan - University of Southern Queensland
Professor Allan Layton, BEcon. (Hons), MEcon., PhD, received his Doctorate from the University of Queensland in 1982. Since then he has held academic posts at Latrobe University, Griffith University, Macquarie University, the University of Queensland and the Queensland University of Technology in Australia, and at Columbia University in the USA.
He is currently Pro Vice-Chancellor and Dean of Business at the University of Southern Queensland. His research and teaching interests span international business-cycle analysis, financial and monetary economics, macroeconomic policy, and applied econometrics.
He is the author of Modern Australian Macroeconomics and has published widely in international academic journals. He has also acted as consultant to a number of private- and public-sector organisations in Australia and in the USA.
Robinson,
Tim - Queensland University of Technology
Associate Professor Tim Robinson, BEcon. (Hons), PhD, worked in the private sector for seven years prior to embarking upon an academic career. Part of his time in the private sector was spent running his own small business. He is currently Associate Professor of Economics in the School of Economics and Finance at Queensland University of Technology, where he has taught introductory and intermediate economics for many years. He has taught at a number of universities and has published in the areas of environmental economics, applied welfare economics, the history of economic thought, the teaching of economics, and the new economy. Books he has authored or co-authored include Economic Theories of Exhaustible Resources, Macroeconomics: a Contemporary Introduction and Microeconomics: a Contemporary Introduction. He has also undertaken economic consulting work in the areas of curriculum development, financial investment, taxation and the environment.
Tucker,
Irvin B. - University of North Carolina, Charlotte
Irvin B. Tucker has over 20 years of experience teaching introductory economics at the University of North Carolina at Charlotte. He earned his B.S. in Economics at N. C. State University and his M.A. and Ph.D. in Economics from the University of South Carolina. Dr. Tucker is a longtime member of the National Council on Economic Education and former Director of the Center for Economic Education at the University of North Carolina at Charlotte. Recognized for his ability to relate basic economic principles to global issues and public policy, Dr. Tucker's work has received national recognition throughout his career. He is the recipient of the Meritorious Leavy Award for Excellence in Private Enterprise Education, the Federation of Independent Business Award for Postsecondary Educator of the Year in Entrepreneurship and Economic Education, and the Freedom Foundation's George Washington Medal for Excellence in Economic Education. In addition, he has published numerous professional journal articles on topics including industrial organization, entrepreneurship, and sports economics. Dr. Tucker is also the author of the highly successful ECONOMICS FOR TODAY, a text for the two-semester principles of economics course, published by Cengage Learning.
art 1 Introduction to economics
1 Introducing the economic way of thinking
Appendix to Chapter 1: Applying graphs to economics
2 Production possibilities and opportunity cost
3 Market demand and supply
4 Markets in action
Part 2 Microeconomic fundamentals
5 Elasticity of demand and supply
6 Production costs
Part 3 Market structures
7 Perfect competition
8 Monopoly
9 Monopolistic competition and oligopoly
10 Labour markets and microeconomic reform
Part 4 Macroeconomic fundamentals
11 Measuring the size of the economy
12 Business cycles and economic growth
13 Inflation and unemployment
Part 5 Macroeconomic theory and policy
14 A simple model of the macro economy
Appendix to Chapter 14: The Keynesian cross representation of the aggregate demand-output model
15 The monetary and financial system
16 Macroeconomic policy I: monetary policy
17 Macroeconomic policy II: fiscal policy
Part 6 Further aspects of international economics
18 International trade and finance
