Building Findable Websites: Web Standards, SEO, and Beyond

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by: Aarron Walter

On-line Price: $31.95 (includes GST) Paperback package 240 20%Off Retail Price You save: $8.00 In Stock - Available for immediate delivery! _____________________ N.Sydney : In Stock	Retail Price: $39.95 Publisher: NEW RIDERS,03.03.08 Category: WEB DESIGN Level: ISBN: 0321526287 ISBN13: 9780321526281
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This is not another SEO book written for marketing professionals.

Between these covers you'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

  * Help more people find your site

  * Help users find content within your site

  * Encourage return visits

The path this book travels passes through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You'll find the big ideas behind these technologies and real world examples, illustrating that you don't have to compromise the user experience to create search engine friendly, findable websites.