Description:
* Illustrates how to implement best-practice Web analytics methods using Google's popular analytics tool to help marketers, Web developers, and other professionals gain critical information about their site traffic and customer behavior
* Packed with tactics, techniques, and workarounds from a senior Google Analytics insider who is a widely recognized Web analytics expert; he reveals tricks and secrets not documented elsewhere
* Explains advanced setups for configuring goals, filters, and segmenting visitor types, then teaches readers to identify, extract, and report on the most important aspects of the collected data
* Explores such topics as optimizing pay-per-click accounts, tracking offline spending, using ad version testing, and more; case studies illustrate how real companies have used GA to improve their businesses
Table of Contents:
1. Why Understanding Your Web Traffic Is Important to Your Business.
2. Available Methodologies.
3. Where Google Analytics Fits.
4. Using the Google Analytics Interface.
5. Top 10 Reports.
6. Getting Started.
7. Advanced Implementation.
8. Best Practices Configuration Guide.
9. Google Analytics Hacks.
10. Focus on Key Performance Indicators.
11. Real World Analyst Tasks.
