PRESCRIBED TEXT FOR ASRBUS111 AT ABA PARRAMATTA - SEMESTER 2 2011 Communicating in the 21st Century (C21) 2nd edition is the most comprehensive, flexible and affordable resource package ever developed in the field of communication in Australia. Significantly, it is an original work, not an adaptation of a US or UK text. Author Baden Eunson has drawn on decades of experience in education and industry, as well as building on the success of the first edition of this text, to deliver a total learning package.
Comprehensive and highly referenced theory coverage is balanced with a wealth of practical skill activities, and it is written in a user-friendly, accessible style that is perfectly complemented by informative visual illustrations. Each of the text's 22 chapters is a tightly structured learning unit based on specific objectives, and includes self-assessment tasks, ethical dilemma case studies, review questions and applied exercises. In addition, a further 8 chapters on specialised communication topics are available online.
With well developed interpersonal and communication skills increasingly being demanded by employers in all industries in today's competitive career market, C21 is the perfect tool for students, lecturers and professionals.
Now with Wiley Desktop Edition!
* When you purchase a new copy of this text you will automatically receive a Wiley Desktop Edition of Communicating in the 21st Century 2nd Edition which allows you to study electronically.
* Download the full text to your computer!
* Use the search function to locate key concepts!
* Create your own colour-coded highlights as you revise!
* Make notes for revision and share them with your friends!
Check out all the great features yourself in this DEMONSTRATION
NEW TO THIS EDITION
* Chapter One- Communication Today: a new, inter-disciplinary model of communication, analysis of different communication models, an expansion of the main communication model, and a treatment of ethics in communication
* Chapter Two- Document Design and Graphic Communication: new approaches to readability, practical guides to the do's and don'ts of document layout, new and different types of graphics, and a grid that can be used to decide when to use the most appropriate graphic
* Chapter Three- Doing and Using Research: new treatment of primary, secondary and tertiary sources, Harvard referencing systems, and plagiarism
* Chapter Seven- Academic Writing: new material on academic discourse/ style, such as hedging and boosting, authorial voice/ use of personal pronouns, and academic versus workplace writing styles
* Chapter Ten: Interpersonal Skills 2: new material on the Johari Window model applied to interpersonal and organisational settings
* Chapter Fourteen- Negotiation Skills- new material on negotiating styles
* Chapter Sixteen- Intercultural Communication: new material on models of acculturation, critical analysis of multiculturalism and diversity, and practical guidelines for intercultural interaction
* Chapter Seventeen- Organisational Communication: new material on organizational design, networking, the informal organisation and the grapevine, and on organisational culture, organisational silos and silence
* Chapter Eighteen- Communicating with Customers: new material on online customers, typologies of customers, ethics in dealing with customers, job design and dealing with customers, listening and questioning, service complaints and recovery, customer relationship management (CRM) systems, and working with problem customers
* Chapter Twenty: Team Communication: new material on Groupthink, stages of group development, myths about teamwork, the validity of the 'team' sporting analogy, and virtual teams
* Chapter Twenty-One: Communicating in Meetings: new material on the dynamics of meeting layout and seating, decision-making and problem-solving techniques, and virtual meetings.
FEATURES
* 8 additional chapters available online at no extra cost
* What would you do? This boxed chapter feature discusses an organisation's current experience with a topic related to communication. After reading background material, students are asked to put themselves in the shoes of a decision maker and propose a solution for the organisation.
* Assess yourself. Each chapter contains at least one self-evaluation tool in the format of a short practical activity or checklist.
* Student Study Guide at the end of each chapter includes a summary, key terms, review questions, applied activites, e-info, and a chapter case study.
ABOUT THE AUTHOR
Baden Eunson teaches in the school of English, Communications and Performance Studies at Monash University, and runs a training and consultancy business. He is also the author of Business Writing, Communication in the Workplace and Conflict Management, all published by John Wiley & Sons.
