Executive's Guide to E-Business : From Tactics to Strategy

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by: Martin V. Deise, Conrad Nowikow, Patrick King, Amy Wright, PricewaterhouseCoopers

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On-line Price: $39.95 (includes GST) Hardcover package 275 40%Off Retail Price You save: $26.00 Sorry, this clearance item is sold out. For a fresh copy. ETA is TBA - Price Subject to Change. _____________________ Supplier : In Transit	Retail Price: $65.95 Publisher: John Wiley & Sons,Oct-99 Category: ELECTRONIC COMMERCE Level: B/I/A ISBN: 0471376396 ISBN13: 9780471376392
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Book Description

An authoritative guide to becoming an industry leader through e-commerce Between 1993 and 1997, Internet users have soared from three million to more than 100 million. Driven by the Internet, consumers are redefining buying patterns and businesses are analyzing new strategies to leverage the power of the next generation of information technologies. Executive's Guide to E-Commerce shows businesses how to develop new relationships with customers, distributors, resellers/retailers, suppliers, logistics providers, and business partners through electronic commerce. Here, readers will discover how e-commerce can impact a corporation and improve business performance, and learn what can inhibit the growth of e-commerce. This book presents tailored e-commerce strategies for such industries as consumer products, entertainment, media, communications, financial services, the public sector, petroleum, and utilities. PricewaterhouseCoopers is a world-leading professional services organization. With 155,000 people in 150 countries, PricewaterhouseCoopers helps its clients solve complex business problems and measurably enhance their ability to build value, manage risk, and improve performance.

  From the Back Cover

Is E-Business Helping You -- Or Your Competitors?

  E-business is transforming the commercial landscape and completely redefining traditional business assumptions. In an e-nabled world:

  *Customers demand personalized, intimate relationships resulting in new levels of transaction simplicity and service value. Companies use the Internet to expand into new markets and grow. *Products and services are designed for e-sales and customer segmentation. Companies package their most strategic asset -- institutional knowledge -- and bundle information with products and services to create new value for customers. *Business processes seamlessly integrate with customers and business partners as companies build value networks, focus on their core competencies, and outsource non-core business components. *Organizational structures are aligned to clarify internal governance for e-business. Process-oriented measures maximize the worth of information velocity in the value network. *Systems and technologies utilize the Internet for most interactions between customers and business partners. Rapidly developing and maturing e-business applications make the Internet the place to do business. *People and culture are transformed as work forces embrace the value of partnering and external relationships and employee knowledge equates to service value.

  In Executive's Guide to E-Business: From Tactics to Strategy, PricewaterhouseCoopers professionals present a new model that all executives and managers involved in an e-business undertaking can use to prepare for the challenges of disruptive change, to foster communication and understanding throughout their organizations, and to achieve sustained competitive advantage. In doing so, they reveal the B2B e-business tactics and strategies used by successful companies worldwide to significantly boost performance and substantially improve market share.

  With information applicable to a wide range of industries, Executive's Guide to E-Business will help any company take its rightful place in the e-nabled world and reap the tremendous benefits of the e-business revolution.

  About the Author

Martin V. Deise, Conrad Nowikow, Patrick King, and Amy Wright are founding members of PricewaterhouseCoopers' E-Business Central Team and have worked together for several years to help build that organization's e-business strategy, capabilities, service offerings, and leading-edge thought.

  INSIDEFLAP: Today, executives and managers who still view e-business as a passing fad or only as a vision of the future risk being left behind. Clearly, e-business is here now and here to stay. E-business once belonged solely to aggressive start-ups that grabbed market share by positioning themselves between traditional companies and their customers. Increasingly, traditional companies are waking up and fighting back by using e-business to leapfrog the competition and achieve sustained competitive advantage. While much attention has been given to the business-to-consumer (B2C) aspect of e-business, the business-to-business (B2B) component is what twenty-first-century executives need to understand to win over the long term. Companies that successfully integrate e-business into their strategies are held in higher regard by the financial markets and generate greater shareholder value than those that do not. The growing number of high-profile e-business success stories offers indisputable evidence of the benefits of online business savvy. Today's and tomorrow's e-xecutives need to know how they can achieve similar results. Written by PricewaterhouseCoopers professionals, Executive's Guide to E-Business: From Tactics to Strategy offers a new model that prepares you to implement the changes necessary to guide your company through the dynamic e-business panorama. Perhaps for the first time, this model provides a holistic view of e-business, placing all of the key issues within a simple, understandable framework. Further, it clarifies the e-business positions a company can occupy and presents a detailed analysis of the benefits, pitfalls, technologies, and implications of each. The authors guide you through four e-business snapshots: channel enhancement, value chain integration, industry transformation, and convergence. Along the way, they provide answers to the many questions, both basic and complex, currently facing executives. Questions such as:

  What e-business position should I hold, and how fast should I move? How do I best use e-nabling technologies for competitive advantage? How will e-business affect my company's organization, people, processes, and technology? How do I forge and then structure the strategic partnerships I will need to satisfy customers who expect far more than in the past?

  Both accessible and comprehensive, this indispensable book will also show you how to manage risk in the e-business environment and how to prepare your company to take its place among the fully e-nabled extraprises--extended enterprises consisting of companies and their value chain partners--that will define the e-business landscape of the future. Whether your goal is to explore the fast-moving panorama of the e-business world or to formulate a winning e-business strategy, this book will help you chart a course for e-business success and show you how to leverage this powerful force to achieve competitive excellence.