The Murdoch Mission: The Digital Transformation of a Media Empire
by:
Wendy Goldman Rohm
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Hardcover package 288
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Retail Price:
$62.95
Publisher:
,Feb-2002
Category:
BUSINESS MANAGEMENT Level: B/I
ISBN: 0471383600
ISBN13: 9780471383604
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Raves for The Murdoch Mission
'Wendy Goldman Rohm's exciting new book sheds light on one of the world's most powerful, yet enigmatic figures-- Rupert Murdoch. Given unparalleled access to Murdoch and his sprawling media empire, Rohm has drawn a detailed portrait of the man who single-handedly created one of the largest media companies on the planet. It's an epic story not to be missed.'
-- Eric Nee, Senior Writer, Fortune magazine
'Wendy Goldman Rohm has written a fascinating account of how Rupert Murdoch's News Corp. is fighting the battle for access to the world's audiences and advertisers. The Murdoch Mission is a must read for anyone who wants to understand the people and forces shaping the future of the global media and entertainment business.'
-- Michael J. Wolf, Senior Partner & Director, McKinsey & Company
'Presenting the man behind the media mogul, The Murdoch Mission aims to dispel much of the mythology about Rupert Murdoch. Author Wendy Goldman Rohm has been given rare access to the man himself, the Murdoch family dynasty, and the top executives who make up his inner sanctum. The Murdoch Mission gives an insight into the driving force behind Murdoch's global media ambitions for the new millennium and looks at his high- risk strategies in several world markets.'
-- Eve Conway, Producer/Reporter, BBC News
'A compelling book that takes the reader deep inside Rupert Murdoch's empire, a region few have successfully explored before. Those who read this wonderful book can find out how Rupert continues to forge unorthodox paths in new media that no other media barons have yet had the stamina to explore, never mind weather the risks involved. Author Rohm has managed to get in-depth access to the mogul as well as his sons and top executives, a rare accomplishment for any journalist. The Murdoch Mission provides a unique look at a man and an empire at their maturity-- and at the turning point of digital media in a new century.'
-- Daniel Jeffreys, London Daily Mail
'Rupert Murdoch's vision transcends media-- and the technology required for its dissemination-- to impact the creation and dissemination of ideas across the planet in a way that even the Internet does not yet do. Wendy Goldman Rohm's The Murdoch Mission provides a fascinating insider's view on how the man and his empire, armed with the expertise and knowledge acquired in previous high-stakes ventures, plan to carry out the interactive revolution.'
-- Tim Grace, Vice President, The Financial Relations Board/BSMG Worldwide (Chicago)
Table of Contents
Preface.
1. The Dream Beam.
2. Walled Garden.
3. Big Guns.
4. The Code.
5. The Patent Lord.
6. Rupert, James, and the Dragon.
7. Patriarchs in Decline.
8. Footholds.
9. On The Peak.
10. Rupert and Rupees.
11. In the Land of the Giants.
12. Bubble.
Epilogue: Legacies.
Source Notes.
Acknowledgments.
Index. vii
WENDY GOLDMAN ROHM is an award-winning journalist and bestselling author of The Microsoft File: The Secret Case Against Bill Gates. She has served as correspondent for numerous national and international publications, including Talk magazine; the Financial Times (UK); Wired; the New York Times Syndicate International; the Chicago Tribune; the Boston Globe; Los Angeles Times; Interactive Week; and PC Week. Rohm has also appeared on numerous national television and radio broadcasts, including the Today show, CNN, CNBC, BBC Radio, NPR's Marketplace, and more. Rohm lives with her daughter in Evanston, Illinois. She welcomes correspondence at: wwendyrohm@cs.com
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