Three Clicks Away: Advice from the Trenches of eCommerce
by:
Michael Drapkin;Jon Lowy;Daniel Marovitz
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On-line Price:
$55.99 (includes GST)
Hardcover package 256
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Retail Price:
$67.99
Publisher:
Wiley,Mar-2001
Category:
E.BUSINESS Level: B/I/
ISBN: 0471396826
ISBN13: 9780471396826
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On the Web, you should never be more than 3 clicks away from the information you need
3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.
Subject: Business / Management / Business Technology
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