Search Engine Optimization : An Hour a Day - For the 2nd edition, please refre to ISBN: 0470226641-

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by: Jennifer Grappone, Gradiva Couzin

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On-line Price: $36.99 (includes GST) Paperback package 312 18%Off Retail Price You save: $8.00 Please call us to check availability	Retail Price: $44.99 Publisher: SYBEX,June 13, 2006 Category: INTERNET/WEB PROGRAMMING Level: B/I ISBN: 0471787531 ISBN13: 9780471787532
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There are several ways to influence search engine results, ranging from optimizing Web sites to instituting pay-per-click ad campaigns; this book lays out the various approaches with clear 'hour-a-day strategies' for improving results
Drawing on their years of experience as successful search engine optimization (SEO) consultants, the authors provide readers with detailed, practical, and often surprisingly simple techniques for bringing targeted traffic to Web sites
Presents strategies for setting SEO goals as well as developing and implementing an SEO strategy that can include both free and paid efforts
Provides key tools for monitoring trends, measuring the competition, and tracking SEO results