Full Description
Today's web sites have moved far beyond 'brochureware'. They are larger and more complex, have great strategic value to their sponsors, and their users are busier and less forgiving. Designers, information architects, and web site managers are required to juggle vast amounts of information, frequent changes, new technologies, and sometimes even multiple objectives, making some web sites look like a fast-growing but poorly planned city-roads everywhere, but impossible to navigate. Well-planned information architecture has never been as essential as it is now.
Information Architecture for the World Wide Web, 2nd Edition, shows you how to blend aesthetics and mechanics for distinctive, cohesive web sites that work. Most books on web development concentrate on either the graphics or the technical issues of a site. This book focuses on the framework that holds the two together.
By applying the principles outlined in this completely updated classic, you'll build web sites and intranets that are easier to navigate and appealing to your users, as well as scalable and simple to maintain.
Information Architecture for the World Wide Web, 2nd Edition will help you:
Develop a strong, cohesive vision for your site that makes it both distinctive and usable.
Organize your site's hierarchy in ways that are meaningful to its users and that minimize the need to re-engineer the site.
Create navigation systems so that users can move through the site without getting lost and frustrated.
Label your site's content in the language of the users.
Organize your site in a way that supports both searching for specific items and casual browsing.
Configure search systems so that users' queries actually retrieve meaningful results.
Manage the process of developing information architecture, from selling the concept to research and conceptual design to planning and production.
Information Architecture for the World Wide Web, 2nd Edition is a treasure trove of ideas and practical advice for anyone involved in building or maintaining a large, complex web site or intranet.