The Author:
Brendon Sinclair runs one of the most successful web design Firms in Australia, which he built from scratch.
He wins 90% of the jobs he pitches for.
He once made $250,000 in one night from one of his Websites.
He manages one of Australia's highest profile multimillionaire businessmen.
The Web Design Business Kit:
The Web Design Business Kit is a compilation of everything Brendon has ever done, and every document he has ever used to build and grow his Web Design Business. His motivational writing style, personal storytelling and case studies are sure to inspire and educate you on the `dos and don'ts' of running a Web design or development business.
Brendon will take you through the process of quoting on projects, step-by-step, from meeting the client for the first time, through to winning the job and beyond. Brendon is a big believer in keeping clients for life, and he will show you exactly how he has achieved this along with a 90% conversion rate on every job he goes for.
' From the moment I picked it up I was glued to the pages of that binder.... My mind is racing with things to plan, goals to make, people to write thank you cards to! I don't know where to start! '
Brandon Eley
www.creativedrive.netWhen you're ready to grow, the kit also includes several chapters on hiring and firing employees, opening offices, managing budgets and much more. You can view the full table of contents here.
Also included in the kit is a binder containing 64 business documents Brendon uses in his day to day business, including some very extensive ones, such as Business Plan, Proposal, Invoices, Surveys and entire direct mailing campaigns.
When you purchase the kit, you purchase a proven process for securing income from about 90% of the prospects you meet with. You also purchase the time you'll save when you have 64 practical documents needed to run a professional Web Design or Development business.
The Author's Philosophy
Brendon's business philosophy is based on solid (but not too common) business sense, combined with radical new ideas which are very different from what you learn in business class. Some highlights:
Your Web Design and Development skills don't matter
Your average client can't determine the difference between a good and a bad website. They can't really look at your portfolio and say: ?his person makes profitable web sites.·Instead, they consider other factors when evaluating you for the job. For example; recommendations from other people, the quality of your brochure, the way you dress or simply your handshake. In the kit, Brendon shows how to make the client very confident that you are the best choice they can make.
You don't have to be, and shouldn't be the cheapest bidder to win
Brendons company is almost always several times more expensive than his competitors, but he still gets 90% of the jobs he pitches for. This is due to his customer service, his meeting approach, his proposals and a whole bunch of other stuff. One of his articles here on SitePoint, Step-By-Step Guide to a Signed Contract, shows an example of his approach.
When the project finishes, your income should not
Web development is very well adapted for selling extra services. Most of Brendons income is from services bought by existing clients. Brendon is a big believer in keeping clients for life, and he explains in great extent in the kit on how he does it.
Your clients are everywhere
' I was a bit impatient but, once received, I AM EXTREMELY IMPRESSED. Of everything I have purchased on the Internet, related to business and not, this is (without question) the most value for the money spent. Thank you. Thanks to Brendon.'
Thom Parkin
www.twice21.comBrendon retells the story of how a 50 cent map of a conference floor with exhibitor names lead to over $100,000 in new business for his firm. The kit is choke full of ideas for finding, and reaching new prospects for your services, including your competitor's clients.
Cheating from your Competition can be the best way to win
Brendon tells you exactly how to cheat from your competitor's to develop your marketing plan. You'll find out the process, step-by-step, that'll reveal exactly how your competitor's clients found and chose their design firm.
What does the kit contain?
When you order The Web Design Business Kit, you will receive a rather large box delivered straight to your doorstep. The box will contain two folders and a CD-ROM.
Here's the full package:
Folder 1: The Manual
Folder 1 contains 451 8.5x11 letter-size pages divided into 5 major sections, each designed to walk you through Brendon's approach towards being successful in business.
First Steps In Freelancing
Establish Your Business
Run Your Business
Expand Your Business
Look To The Future
For example, in this binder Brendon talks about how a single `thank you' note to a businessman he met at a sports event resulted in thousands of dollars of unforeseen opportunities. Brendon is big on written communication: he admits this is one of the main reasons for his success!
He also talks about how his company won a Web Design job by quoting 5 times more than the competition·
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Was he better qualified? No
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Did he promise to finish the site faster? No.
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Did his company have better designers? Probably not.
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Did he live closer to his client? No
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Was the client his dad ? Good question, but no!
Brendon will take you through the process of how he sold this client, and others, step-by-step. From meeting the client for the first time, through to winning the job and beyond. Brendon is a big believer in keeping clients for life, and he will show you exactly how he has achieved this along with a 90% conversion rate on every job he goes for...
Also included are ten case studies in which we profile other Web Design businesses and highlight how they have succeeded.
Folder 2: The Documents
Folder 2 contains 64 ready-to-use business documents, consisting of 221 8.5x11 letter-size pages, categorized into the following sections:
Business Planning and Financial Documents
Promotional Tools
Client Contact Documents
Surveys
Employment Documents
Office Documents
These are the same documents Brendon uses himself, and have been tweaked for maximum effectiveness over the years.
' This first month we had the kit our business income will be double what we have made at any time in the last 3 years of business. '
Deborah Forrister
www.webmagistrates.comCD-ROM: Document Library
You'll also receive a CD-ROM containing all the electronic versions of the business documents represented in Folder 2. These are ready to use ·just add your own logo and company name.
Who should invest in the kit?
This kit is very good for:
Freelancers
Web Design Shops
Internet Consultants
Web Designers or Developers
Anyone else who sells professional services (especially web-related) to businesses.
This kit is not as good for:
People selling exclusively over the internet (Brendons approach relies heavily on face-to-face, phone and written communication)
People selling directly to consumers, and not businesses.
If you're a freelancer or you wish to become one, Brendon will show you how to get started, and how to increase your closing rate and leverage yourself to boost your income.
If you already own or work for a Web Design Business and you're looking to take it to the next level, The Web Design Business Kit will give you a new perspective on how to do business in this space.
