Electronic Commerce, 8th Edition (OLD EDITION. ORDERS WILL SUBSTITUTE FOR NEWER EDITION: 9780538469241)
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by:
Gary Schneider
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Retail Price:
$124.95
Publisher:
COURSE TECHNOLOGY,19.08.08
Category:
ELECTRONIC COMMERCE Level:
ISBN: 1423903056
ISBN13: 9781423903055
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Table of Contents
1. Introduction to Electronic Commerce.
2. Technology Infrastructure: The Internet and the World Wide Web.
3. Selling on the Web: Revenue Models and Building a Web Presence.
4. Marketing on the Web.
5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce.
6. Online Auctions, Virtual Communities, and Web Portals.
7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.
8. Web Server Hardware and Software.
9: Electronic Commerce Software.
10. Security for Electronic Commerce.
11. Payment Systems for Electronic Commerce.
12. Planning for Electronic Commerce. Features
An Online Companion complements the book and contains links to online resources that further illustrate the concepts presented in the book.
'Business Case Approaches' and 'Learning from Failure' features illustrate real world examples of successful and unsuccessful electronic commerce.
2 cases in each chapter offer ample opportunities for readers to apply what they have learned to an actual situation that a real company has faced.
Each chapter concludes with a comprehensive list of resources that serves as a starting point for readers who want to learn more about the chapter's topics.
An Online Companion complements the book and contains links to online resources that further illustrate the concepts presented in the book.
'Business Case Approaches' and 'Learning from Failure' features illustrate real world examples of successful and unsuccessful electronic commerce.
2 cases in each chapter offer ample opportunities for readers to apply what they have learned to an actual situation that a real company has faced.
Each chapter concludes with a comprehensive list of resources that serves as a starting point for readers who want to learn more about the chapter's topics.
Author Bio
Gary Schneider is the William S. Perlroth Professor of Accounting at Quinnipiac University. His prior teaching appointments include the University of San Diego, the University of Tennessee, and Xavier University. He has written widely on accounting and information systems topics and is the author of more than 50 books and 80 research papers. His books have been translated into Chinese, French, Italian, Korean, and Spanish. Gary's work has appeared in a number of journals including Interfaces, the IS Audit & Control Journal, and the Journal of Information Systems. Gary holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati. He is a CPA and practiced public accounting in Ohio for 14 years before undertaking his academic career.
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