Visual Design Fundamentals: A Digital Approach
$71.95 (includes GST)
Paperback w/ CD package 345
20%Off Retail Price
OUT OF PRINT...must be sought from extended supplier network... Usual delay approx 3 weeks...Subject to change..
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CHARLES RIVER MEDIA,30.12.2003
GRAPHICS/DESIGN Level: I/A
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Today's technology makes the creation of brilliant, computer-generated designs and images possible for anyone with the right tools. But before you put these tools to work, you need to understand how to apply the principles of design to ensure that your designs really entertain and communicate effectively. Visual Design Fundamentals: A Digital Approach teaches these principles and provides artists and designers with the foundation and background they need to understand the art of two-dimensional design. This full color book begins with an exploration through the classic elements of design (line, shape, form, value, color, and texture) and their relationship with balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design. The various ideas covered are illustrated and taught through a variety of projects that use basic computer skills and techniques. The tutorials are designed to address classic tools and procedures common to all drawing and paint programs such as Adobe Illustrator® CS and Adobe Photoshop® CS.
Text teaches the fundamentals of classic design, providing practical knowledge and techniques that can be applied across a variety of design areas. Includes tutorials and projects using Adobe Illustrator CS and Adobe Photoshop CS to show how to apply the principles into digitally produced two-dimensional images. For designers. Softcover. DLC: Computer-aided design.