Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

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by: Owen Linzmayer

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On-line Price: $23.95 (includes GST) Paperback package 344 20%Off Retail Price You save: $6.00 Please call us to check availability	Retail Price: $29.95 Publisher: NO STARCH PRESS,2004/01/15 Category: MACINTOSH Level: I/A ISBN: 1593270100 ISBN13: 9781593270100
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Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up - from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

  OWEN W. LINZMAYER is a San Francisco-based freelance writer who has been covering Apple since 1980. He has written four other Macintosh books including The Mac Bathroom Reader (Sybex).

  Chapter 1: The Genesis of Apple

Chapter 2: Woz? Wanderings

Chapter 3: The Apple III Fiasco

Chapter 4: Code Names Uncovered

Chapter 5: Millionaire Mania

Chapter 6: The Strangest Bedfellow of All

Chapter 7: From Xerox, with Love

Chapter 8: The Making of Macintosh

Chapter 9: Macintosh Insiders

Chapter 10: The Greatest Commercial That Almost Never Aired

Chapter 11: The Mac Meets the Press

Chapter 12: Mac Models Timeline

Chapter 13: Why 1985 Wasn? like 1984

Chapter 14: Telecom Troubles

Chapter 15: The Remarkable Rise and Fabulous Fall of John Sculley

Chapter 16: Windows: What Went Wrong?

Chapter 17: The Fallen Apple

Chapter 18: What Jobs Did NeXT

Chapter 19: The Pixar Phenomenon

Chapter 20: The Star Trek Saga

Chapter 21: From Diesel to Doctor

Chapter 22: The Clone Quandary

Chapter 23: The Doctor? Strong Medicine

Chapter 24: The Copland Crisis

Chapter 25: Happily Ever Apple?