For undergraduate and graduate courses in introductory information systems
Bring current, real-world concepts into your classroom with Information Systems Today: Managing the Digital World.
One of the greatest challenges in teaching IS courses is keeping pace with what's happening in the real-world. This text shows students how information technology and systems are becoming increasingly important in all aspects of today's organizations and society.
The fourth edition of this text has updated what's current in the world of IS while retaining the tried and true concepts of the previous editions.
New To This Edition
top
&>NEW! Chapter 6-"Enhancing Collaboration Using Web 2.0": This all-new chapter examines the evolution of Internet technologies, i.e. blogging, tagging, wikis, podacasting, etc, and how they are enabling new forms of collaboration that include virtual teams, social networking, and crowdsourcing.
NEW! "Powerful Partnerships": In each chapter, this feature introduces important collaborations that have shaped new technology. For example, Chapter 5 introduces the founders of YouTube, Steven Chen and Chad Hurley.
NEW! End-of-Chapter Cases: In order to continue presenting material that students can relate to, the end of each chapter presents a case where students are encouraged to apply what they have learned. These cases include showing students how:
* Social networking sites like Facebook have become big business on the Internet.
* PayPal created a global currency to enable worldwide collaboration and commerce.
* LinkedIn, a social networking site for professionals, can help people find jobs, people, and business opportunities.
* The Internet is fueling crowdcourcing, the phenomenon of having everyday people perform tasks traditionally performed by employees.
* The automobile industry is expanding their supply chains as cars become more reliant on information technologies for information services, navigation, and communication.
* The FBI is developing a comprehensive database of biometric information to better track and apprehend criminals.
* Terrorists are now visiting virtual worlds like Second Life and World of Warcraft to test the reactions of citizens to different types of attacks.
NEW MyMISLAB - Coming in June, and based on Pearson's MyITLab technology, MyMISLab helps you support and evaluate your students' MS skills for the MIS course.
Using a hands-on format, MyMISLab works students through core technologies such as Excel and Access for MIS helping them understand the basics, and assessing their skill level.
In addition, MyMISLab will also provide Sharepoint support and class space, as well as other project specific resources to help support and enrich your class and classroom experience.
NEW! "Coming Attractions": This feature focuses on innovations that are likely to soon impact organizations or society. Topics include:
* Brain sensors to improve market research
* Virtual extras in animated films and games
* Very smart phones and services
* High-speed 3-D fabrication
* Nanowires and invisibility
Features and Benefits
top
<>For undergraduate and graduate courses in introductory information systems
Bring current, real-world concepts into your classroom with Information Systems Today: Managing the Digital World.
One of the greatest challenges in teaching IS courses is keeping pace with what's happening in the real-world. This text shows students how information technology and systems are becoming increasingly important in all aspects of today's organizations and society.
The fourth edition of this text has updated what's current in the world of IS while retaining the tried and true concepts of the previous editions.
Chapter Opening Cases: There's no better way to make the course material relevant to students than by describing the IS issues of real companies and technologies at work. These cases include:
*
InfoSys, India's growing IT consulting juggernaut.
*
How TiVo has changed the television industry, laying the foundation for video on demand and other entertainment services.
*
Google's meteoric rise and the challenges associated with maintaining its success.
*
How the Web 2.0 phenomenon Digg is influencing news and information dissemination.
*
eBay's use of business intelligence to battle its ongoing struggles with counterfeit products and fraudulent Web sites.
*
Amazon.com's use of its sophisticated infrastructure to automate the supply chain for both large and small customers.
*
How the Nintendo Wii created tremendous demand by purposefully being different than the Sony PlayStation or Microsoft X-Box.
NEW! Chapter 6-"Enhancing Collaboration Using Web 2.0": This all-new chapter examines the evolution of Internet technologies, i.e. blogging, tagging, wikis, podacasting, etc, and how they are enabling new forms of collaboration that include virtual teams, social networking, and crowdsourcing.
NEW! "Powerful Partnerships": In each chapter, this feature introduces important collaborations that have shaped new technology. For example, Chapter 5 introduces the founders of YouTube, Steven Chen and Chad Hurley.
NEW! End-of-Chapter Cases: In order to continue presenting material that students can relate to, the end of each chapter presents a case where students are encouraged to apply what they have learned. These cases include showing students how:
* Social networking sites like Facebook have become big business on the Internet.
* Online mapping services like Google maps are enabling many innovative products and services.
* Picture exchange site Flickr aids in the globalization movement.
* PayPal created a global currency to enable worldwide collaboration and commerce.
* NetFlix is transforming the movie and gaming industries.
* LinkedIn, a social networking site for professionals, can help people find jobs, people, and business opportunities.
* The Internet is fueling crowdcourcing, the phenomenon of having everyday people perform tasks traditionally performed by employees.
* YouTube has grown into a mainstream Web marvel.
* The automobile industry is expanding their supply chains as cars become more reliant on information technologies for information services, navigation, and communication.
* The FBI is developing a comprehensive database of biometric information to better track and apprehend criminals.
* Terrorists are now visiting virtual worlds like Second Life and World of Warcraft to test the reactions of citizens to different types of attacks.
* And many more.
NEW! "Coming Attractions": This feature focuses on innovations that are likely to soon impact organizations or society. Topics include:
* Brain sensors to improve market research
* Virtual extras in animated films and games
* Very smart phones and services
* High-speed 3-D fabrication
* Nanowires and invisibility
NEW MyMISLAB - Coming in June, and based on Pearson's MyITLab technology, MyMISLab helps you support and evaluate your students' MS skills for the MIS course.
Using a hands-on format, MyMISLab works students through core technologies such as Excel and Access for MIS helping them understand the basics, and assessing their skill level.
In addition, MyMISLab will also provide Sharepoint support and class space, as well as other project specific resources to help support and enrich your class and classroom experience.
Industry Analysis: Each chapter analyzes a specific industry so that students examine how an array of different industries, from automobile companies to law enforcement offices, are affected by information systems.
"When Things Go Wrong" Topics: Textbooks usually don't describe what "not to do". By describing real-world situations that didn't work out, students are not only provided with insight on what to avoid but also gain a deeper understanding on IS that could have been used instead. Topics include:
* Apple Computer's numerous product and strategy failures.
* eWaste and what to do with all our old computers and gadgets.
* Sony's "rootkit" spyware used to track customer's listening behavior and prevent illegal copying.
* Blackberry's copyright infringement that nearly shut down its network for millions of customers.
* The rise of crime within virtual worlds like Second Life.
* How the Internet can quickly disseminate false information with unforeseen consequences.
Ethical Dilemma: Ethical business practices are now a predominant part of contemporary management education and practice. This feature examines contemporary problems related to the chapter content and highlights what these dilemmas mean for managers, organizations, and society. Topics include:
* Differences in online rights throughout the world
* Underground gaming industry to sell virtual goods for "real" money
* Reporting work colleagues who use IT resources for illegal or unethical practices
* Growth of virtual versus real experiences
* RFID privacy
* Using CRM systems to target or discriminate
Net Stats: The Internet is now a significant part of every organization as well as our personal lives. Net Stats provide interesting, important trends and forecasts related to Internet usage within a variety of contexts. These insights help students better understand the Internet's role in fueling globalization and transforming the digital world. Topics include:
* Global Internet usage
* Online search market share
* File sharing
* Broadband access
* E-business growth
* Top Web 2.0 sites
* Adware and Spyware
* Demise of broadcast TV
* RFID growth
* Lagging IT Adopters
* Top Cyber Threats
Table of Contents
top
Brief Table of Contents
Chapter 1
Why Information Systems Matter
Chapter 2
Information Systems Infrastructure: Foundations and Trends
Chapter 3
Information Systems and Globalization
Chapter 4
Information Systems Investments and Strategic Advantage
Chapter 5
Electronic Commerce
Chapter 6
Web 2.0 Technologies and Business Models
Chapter 7
Organizational Information Systems and Business Intelligence
Chapter 8
Enterprise Information Systems: ERP, CRM, and SCM
Chapter 9
Information Systems Development and Acquisition
Chapter 10
Information Systems Security and Controls
Chapter 11
Information Systems Ethics and Computer Crime
Technology Briefing Advanced Topics and Trends in Managing the
Information Systems Infrastructure
