Description
top
For introductory undergraduate courses, and MBA-level MIS and Information Systems courses that want to integrate business with technology.
This title is a Pearson Global Edition.
The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Laudon and Laudon continue to define the MIS course with their latest comprehensive text.
Management Information Systems, provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.
The latest revision of this text focuses on MIS and business with greater clarity and depth.
New To This Edition
top
NEW! Relevant and Current-Business Cases and Examples: The new focus of this edition helps students see the connection between information systems and business performance. These cases and examples describe the main business objectives driving information systems and technologies world-wide. The current (2008) examples include insight into companies such as:
o Google
o Facebook
o Coca-Cola
o Wal-Mart
o eBay
o the NBA
o Procter & Gamble
o JetBlue
NEW! Hands-on cases and projects: There's no better way to learn about MIS than by delving in. The hands-on practice this text offers through its cases and projects gives students the practice they need to better understand the concepts and applications of MIS.
NEW! The Association to Advance Collegiate Schools of Business (AACSB) connection: This text supports the efforts of AACSB to encourage assessment-based education. By using this test, professors can prove that by AACSB standards they have successfully taught students the material that they set out to teach.
NEW MyMISLAB - Coming in June, and based on Pearson's MyITLab technology, MyMISLab helps you support and evaluate your students' MS skills for the MIS course.
Using a hands-on format, MyMISLab works students through core technologies such as Excel and Access for MIS helping them understand the basics, and assessing their skill level.
In addition, MyMISLab will also provide Sharepoint support and class space, as well as other project specific resources to help support and enrich your class and classroom experience.
NEW! Customization and flexibility-New Learning Track Modules: This all-new feature gives instructors flexibility on determining which in-depth coverage they want to include for their course while still providing students with vital insight on key topics.
NEW! Engaging Middle Eastern, Australian and Asian company cases: These new case studies are featured in each chapter, creating a more global learning experience
*
Case Study - Soundbuzz's music strategy for Asia-Pacific p145
*
Case Study - Modernization of NTUC Income, one of Singapore's largest insurers p102
*
Opening Case - Al-Mansour Automotive: IT-enabled success p507
*
Interactive Session - Albassami's job is not feasible without IT p463
*
Opening Case - Ethical issues facing the use of technologies for the aged community p149 (Australia)
Features and Benefits
top
For introductory undergraduate courses, and MBA-level MIS and Information Systems courses that want to integrate business with technology.
Laudon and Laudon continue to define a successful MIS course with their latest comprehensive text.
Management Information Systems, provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.
The latest revision of this text focuses on MIS and business with greater clarity and depth.
Integrated Framework: This text provides an integrated framework by showing how information systems are composed of management, organization, and technology elements. The importance of these three elements is reinforced in classroom projects and case studies using examples from business and public organizations that are familiar to students. Some examples of integrative elements featured in each chapter include:
* Chapter opening cases that introduce a real-world organization and establish the theme and importance of the chapter.
* A diagram analyzes the opening case in terms of the management, organization and technology model used throughout.
* Two Interactive Sessions and one Case Study per chapter require students to apply the framework when analyzing information system problems.
* A Hands-On MIS section gives students experience working with software tools and data to develop business solutions using systems
* A Teamwork Project develops teamwork and presentation skills.
These show students how to implement systems and technologies so that firms receive real business value from IS expenditures.
Interactive Learning: This new edition focuses on interactive learning by allowing students to work on real-world business scenarios and data. Here they learn first-hand how firms are using information systems and technologies to transform business models, develop new strategies, innovate with new services and products, achieve operational excellence and enhance decision making.
Lively writing and more interactivity engage students with the following features:
* Hands-On MIS. Each chapter concludes with three projects that give students a real "feel" for MIS using Excel, Access, Web software, and business information on the Web.
* Interactive Sessions. In each chapter, Interactive Sessions engage students in classroom discussions of leading business firms' use of information systems. Each case concludes with Case Study Questions featuring topics for class discussion and MIS in Action hands-on activities for in-depth exploration of the issues discussed in the case.
OTHER POINTS OF DISTINCTION
Career Resources are integrated throughout and show students how the text and the course are directly related to their future business careers.
* A Heads Up section at the beginning of each chapter illustrates why students need to know about the upcoming chapter and how this knowledge will help them in their future careers.
* A Digital Portfolio section in the text and on the Companion Web Site shows students how to build a digital portfolio that demonstrates their business and software skills to future employers.
* Business Process Emphasis. This edition shows students how firms need to change their processes and management behavior in order to reap the benefits of new systems and technologies. Students learn to integrate business objectives with information systems.
* Global Business. This edition has a section on global supply chains and additional sections in other chapters, showing students how to use information systems in a global business environment whether they are small business entrepreneurs or managers in large firms.
Author-Certified Test Bank and Supplements.
* Author Certified Test Bank. The authors have worked closely with skilled test item writers to ensure that higher level cognitive skills are tested. Test bank multiple choice questions include questions on content, but also include many questions that require analysis, synthesis, and evaluation skills.
* Interactive PowerPoint Lecture Slides.
In addition to illuminating key concepts, class slides include four to five Interactive Sessions where students are encouraged to discuss in class the cases in the chapter or related issues in MIS, management, and business.
NEW! Relevant and Current-Business Cases and Examples: The new focus of this edition helps students see the connection between information systems and business performance. These cases and examples describe the main business objectives driving information systems and technologies world-wide. The current (2008) examples include insight into companies such as:
o Google
o Facebook
o Coca-Cola
o Wal-Mart
o eBay
o the NBA
o Procter & Gamble
o JetBlue
NEW! Hands-on cases and projects: There's no better way to learn about MIS than by delving in. The hands-on practice this text offers through its cases and projects gives students the practice they need to better understand the concepts and applications of MIS.
NEW! The Association to Advance Collegiate Schools of Business (AACSB) connection: This text supports the efforts of AACSB to encourage assessment-based education. By using this test, professors can prove that by AACSB standards they have successfully taught students the material that they set out to teach.
NEW! Customization and flexibility-New Learning Track Modules: This all-new feature gives instructors flexibility on determining which in-depth coverage they want to include for their course while still providing students with vital insight on key topics.
NEW! Coverage of globalization - showing how to use IS in a global business environment
NEW! Engaging Middle Eastern, Australian and Asian company cases: These new case studies are featured in each chapter, creating a more global learning experience
*
Case Study - Soundbuzz's music strategy for Asia-Pacific p145
*
Case Study - Modernization of NTUC Income, one of Singapore's largest insurers p102
*
Opening Case - Al-Mansour Automotive: IT-enabled success p507
*
Interactive Session - Albassami's job is not feasible without IT p463
*
Opening Case - Ethical issues facing the use of technologies for the aged community p149 (Australia)
NEW! Video Cases: Each chapter includes at least two business video cases (over 30 videos) which expand on discussed concepts and management practices
Table of Contents
top
Part One: Organizations, Management, and the Networked Enterprise
Chapter 1: Information Systems in Global Business Today
Chapter 2: Global E-Business: How Businesses Use Information Systems
Chapter 3: Information System, Organizations, and Strategy
Chapter 4: Ethical and Social Issue in Information Systems
Part Two: Information Technology Infrastructure
Chapter 5: IT Infrastructure and Emerging Technologies
Chapter 6: Foundations of Business Intelligence: Databases and Information Management
Chapter 7: Telecommunications, the Internet, and Wireless Technology
Chapter 8: Securing Information Systems
Part Three: Key System Applications for the Digital Age
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10: E-Commerce: Digital Markets, Digital Goods
Chapter 11: Managing Knowledge and Collaboration
Chapter 12: Enhancing Decision Making
Part Four: Building and Managing Systems
Chapter 13: Building Information Systems
Chapter 14: Managing Projects
Chapter 15: Managing Global Systems
References
Glossary
Photo and Screen Shot Credits
Indexes
