DescriptionThe Baltzan and Phillips approach in Business Driven Technology discusses various business initiatives first and prolifically through the Business Plug-Ins, and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. With 21 Business Plug Ins, instructors may customize the degree in which the business initiative is explored prior to the technology solution making those possible. This approach takes the difficult and often intangible MIS concepts, brings them down to the student?s level, and applies them using a hands-on approach to reinforce the concepts. BDT provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDT is designed to give students the ability to understand how information technology can be a point of strength in an organization.
Key Features
# Management Information System, Information Systems, Principles of MIS, Introduction to Information Systems. BDT is designed for use in undergraduate or introductory MBA course in Management Information Systems, which are required in many Business Administration or management programs as part of the common body of knowledge for all business majors.
# (Rep Eyes Only) BDT offers a more flexible delivery/teaching approach by dividing the material into 20 shorter chapters, 21 Business Plug-Ins (in the text), and 12 Tech Plug-Ins (online). For comparison, BDIS covers the same material with the same rigor, but is organized into a more conventional 12 chapters. The Tech Plug-Ins (online) are the same for both books.
PRODUCT MESSAGE: Baltzan and Phillips are already the best-selling MIS authors, due to their ability to do a better job of showing students the connection between business and IS, and the quality and variety of supplements they write themselves that make teaching the course easier and with better results. BDT organizes the material into smaller units of reading, providing faculty with greater flexibility to adapt the book to their needs, and providing students with shorter, more focused reading assignments.
# 40% new content includes:
* The 15 Business Plug Ins have all been updated, and we?ve expanded the collection to now include 21 robust Business Plug Ins.
o Updates to B1-B15
o New Business Plug Ins B16-B21 include:
+ Operations Management
+ Organizational Architecture Trends
+ Business Intelligence
+ Global Information Systems
+ Innovation, Social Entrepreneurship, Social Networking, and Virtual Worlds
+ Mobile Technology
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+ Updated business examples throughout all units.
+ 21 New Cases including political micro-targeting, MLB the real competitive advantages, Social Networking, E-espionage, Twitter, and Women in Technology.
+ Added chapter 18: Managing Organizational Projects. Including SME?s and the project manager you need to know about.
+ Business Plug In 15 takes a considerably deeper look at the PM?s role in developing successful information systems using a variety of strategies and tools.
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o 100% author written supplements including: test banks, 35 Apply Your Knowledge technology application projects on line and 69 Apply Your Knowledge real business problems in the book, 12 Technology Plug-Ins (additional chapters) include discussions on creating Web Pages Using HTML and Dreamweaver and how to create Gantt Charts with Excel and Microsoft Project, 21 Business Plug Ins (additional chapters) deeper focus of business initiatives, and over hundreds of additional rich resources found in the Instructor Course Guide and throughout the Instructor?s Manual.
o Business-first perspective: Allows instructors to easily convey the purpose of technology and systems to support business needs and take advantage of opportunities.
o Adaptive organization: 20 core chapters, 21 business plug-ins and 12 technology plug-ins allows the instructor to use the core chapters as a framework and select plug-ins that support their specific course objectives.
o Supplemented with 19 videos and 40 iPod segments. Each video and iPod segment has a comprehensive IM containing online discussion questions and classroom exercises.
o 40 iPod videos and 20 videos to reinforce concepts.
Table of Contents
Unit 1:
Chapter 1: Business Driven Technology
Chapter 2: Identifying Competitive Advantages
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
Chapter 4: Measuring the Success of Strategic Initiatives
Chapter 5: Organizational Structures that Support Strategic Initiatives
Unit 2:
Chapter 6: Valuing Organizational Information
Chapter 7: Storing Organizational Information ? Databases
Chapter 8: Accessing Organizational Information ? Data Warehouse
Unit 3:
Chapter 9: Enabling the Organization ? Decision Making
Chapter 10: Extending the Organization ? Supply Chain Management
Chapter 11: Building a Customer-Centric Organization ? Customer Relationship Management
Chapter 12: Integrating the Organization from End-to-End ? Enterprise Resource Planning
Unit 4:
Chapter 13: Creating Innovative Organizations
Chapter 14: E-Business
Chapter 15: Creating Collaborative Partnerships
Chapter 16: Integrating Wireless Technology in Business
Unit 5:
Chapter 17: Building Software to Support an Agile Organization
Chapter 18: Managing Organizational Projects
Chapter 19: Outsourcing in the 21st Century
Chapter 20: Developing a 21st Century Organization
Business Plug-Ins:
B1 Business Basics
B2 Business Process
B3 Hardware and Software
B4 Enterprise Architectures
B5 Networks and Telecommunications
B6 Information Security
B7 Ethics
B8 Supply Chain Management
B9 Customer Relationship Management
B10 Enterprise Resource Management
B11 E-Business
B12 Global Trends
B13 Strategic Outsourcing
B14 Systems Development
B15 Project Management
B16 Operations Management
B17 Organizational Architecture Trends
B18 Business Intelligence
B19 global Information Systems
B20 Innovation, Social Entrepreneurship, Social Networking, and Virtual Worlds
B21 Mobile Technology
Technical Plug-Ins:
T1 Personal Productivity Using IT (OLC only)
T2 Basic Skills Using Excel (OLC only)
T3 Problem Solving Using Excel (OLC only)
T4 Decision Making Using Excel (OLC only)
T5 Designing Database Applications (OLC only)
T6 Basic Skills Using Access (OLC only)
T7 Problem Solving Using Access (OLC only)
T8 Decision Making Using Access (OLC only)
T9 Designing Web Pages (OLC only)
T10 Creating Web Pages Using HTML (OLC only)
T11 Creating Web Pages Using Dreamweaver (OLC only)
T12 Creating Gantt Charts with Excel and Microsoft Project (OLC only)
Supplements
# MISource for Office 2007
ISBN: 0077219953
Author(s): BALTZAN
