Home   FAQs   New Arrivals   Specials   Pricing & Shipping   Location   Corporate Services   Why Choose Bookware?  
Call our store: 9955 5567 (from within Sydney) or 1800 734 567 (from outside Sydney)
 View Cart   Check Out   
Browse by Subject
 TAFE Accounting
 TAFE I.T./Computing
 TAFE - Other
 Windows 8
 Adobe CS6
 CCNA 2012
 CCNP 2012
 Web Design
 Project Management
 Mobile Devices
 Windows Server 2012
 SQL Server 2012
Economics and Business
 Business Information Systems
 Human Resources

International Marketing [This is a preowned copy with obvious signs of previous use - but perfectly readable. Please contact Bookware Customer Service for more details]

Customers who bought this, also bought:
Marketing Channels: A Management View, 7th Edition

by: Michael R. Czinkota, Ilkka A. Ronkainen, Catherine Sutton-Brady, Tim Beal

On-line Price: $13.95 (includes GST)

Paperback package 0

89%Off Retail Price

You save: $111.00

PRE-OWNED - Limited stock! This book is not new. Please see description for details on the condition of this copy. Feel free to contact Bookware customer service for more information.
N.Sydney : In Stock

Retail Price: $124.95

Publisher: Cengage Learning,08.10.07

Category: MARKETING Level:

ISBN: 017013007X
ISBN13: 9780170130073

Add to Shopping Cart

Thoroughly adapted to concentrate on issues that face marketers in the Asia Pacific region, this first Asia Pacific edition of Czinkota and Ronkainen's International Marketing combines the outstanding theoretical base of the original text with relevant Australian, New Zealand and Asian case studies and examples. The text examines the unique conditions in which businesses from this region operate, highlighting the challenges faced by these businesses trading with and exporting to other parts of the world.

Students are provided with a comprehensive overview of both the theory and application of international marketing, including an examination of the distinct issues that affect a range of enterprises from start-up operations to small, medium and multinational firms. Sequenced into four parts, the text covers the international environment, international market entry, international marketing mix and the planning and future development of international marketing.

This text is indispensable for any student studying international marketing in Australia, New Zealand and Asia.