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Media Communication: An Introduction to Theory and Process, 3rd Edition

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by: Watson J.

On-line Price: $58.95 (includes GST)

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Retail Price: $68.95

Publisher: Palgrave Macmillan,18.03.08

Category: MEDIA + JOURNALISM Level:

ISBN: 0230535496
ISBN13: 9780230535497

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This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and greater international scope, Watson discusses hot topics, including terrorism, web 2.0 and public service broadcasting. This is the ideal introduction for all students of media and communication studies.


JAmes Watson is a Visiting Lecturer in Media Studies at the University of Greenwich, UK
Table of Contents

Introduction: Studying Media
Setting the Scene: Media in context
The Language of Study
The Audience for Media: Perspectives on Use and Response
Media in Society: Purpose and Performance
The News: Gates, Agendas and Values
Narrative: The Media as Storytellers
The Practice of Media: Pressures and constraints
The Global Area: Issues of dominance and control
Network Communication: Interactivity, Surveillance and Virtual Reality
Research as Exploration and Development
In Summary: Media in a new century
Concluding Remarks
Review Quotes

Praise for the second edition:

`This is an excellent book which bridges the communications and media divide. I will recommend it as background reading and for our library.` - Dr John Myles, University of East London, UK

`A useful and comprehensive overview and introduction to the structures and operations of the media. A good basis for first year undergraduate study.` - Dr Peter Goddard, University of Liverpool, UK

`Covers a fascinating range of material in a clear and accessible manner.` - Dr Eric Shaw, University of Stirling, UK