# Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book!
# ''Try This'' sections in each chapter include fun, hands-on activities to develop skills.
# The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links.
Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
# The basics of effective design that communicates its intended message
# Pre-design planning
# 13 Layout Sins to avoid
# Basic typography
# Working with color
# Storyboarding for video, Web, and presentions
# Information graphics
# Mini Art School--all the basics in one chapter
# Outputting your work
Students taking a visual communications course (but who are not studying to become designers); professionals with no design background, yet who are responsible for visual communications (ads, PR, web sites, presentations)
What Is Design?; Step Away from the Computer; What Is a Grid and When Do I Need One?; I Need to Design This Today: the ';Works Every Time'; Layout; 13 Layout Sins; Mini Art School: The Elements and Principles of Design; Some Format & Composition Issues; What You Don't Know about Type Can Hurt You; Color Basics; Adding Visual Appeal: Photos & Illustrations; The Scoop on Info Graphics; Storyboarding 101; Getting Your Work Printed; Designing for Digital Output; Words of Encouragement; Appendix: A Gallery of Examples
By Kim Golombisky, Dr. Kim Golombisky is a message specialist in the University of South Florida School of Mass Communications, where she teaches a variety of design courses. In 2007 she was named 'Top Feminist Scholar' by the Organization for Research on Women and Communication. and Rebecca Hagen, An instructor at University of South Florida Mass Communications department, Rebecca Hagen is also the principal at In Focus Design.