PRESCRIBED TEXT FOR BMA111 + BMA211 AT UTAS, SEMESTER 1 2011
Communication in Business: Strategies and skills 4e is a comprehensive how-to guide that will help readers understand communication principles and apply them to the business environment. The goal of this book is to provide a global communication tool that both expands our knowledge of what we can do to interact effectively and provide us with working models to practise and refine how well we do it.
In this fourth edition Judith Dwyer continues to combine business communication theory and practice in a text that is a valuable resource for both academic study and workplace reference.
New To This Edition
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* The text has now been expanded into 6 key sections with additional chapters & updated content added.
* NEW! Chapter 3: Emotional Intelligence. This chapter presents the central role of emotional intelligence to emotional awareness. Self-awareness, interpersonal communication skills and the ability to value diversity are discussed as the foundations of positive professional relationships.
* NEW! Chapter 12: Knowledge management & decision making. This chapter discusses the role of knowledge workers, presents knowledge management principles and key concepts as well as decision making and problem solving strategies.
* NEW! 'Self-evaluate your skill' sections within each chapter have been included to help facilitate interactive student self-evaluation.
* Exploring the web' exercises enable students to research from the web, learn more about relevant areas covered in the chapter and verify and source the accuracy of their research.
* Project work has been included to help integrate key chapter concepts.
* Viewpoints have been added at the beginning of each chapter to highlight current business practice or points of view.
Features and Benefits
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* Each chapter of the book is divided into easily recognised learning stages.
* Chapter summaries provide a concise overview of the chapters main points and are an excellent tool for study and revision.
* Tips for designing business documents emphasise that clear design in business documents is just as important as good writing.
* A full supplements package, including a Website, PowerPoints, Instructors Manual and Test bank is available to adopters of the book.
* Key terms are printed in bold the first time they appear with an accompanying margin definition to help students learn the complex terminology.
* The skill checklist provides a self evaluation tool to prompt students to reflect on their communication skills.
Table of Contents
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PART 1: The Communication Factor
1: Communication in business
2: Connecting internationally
3: Emotional intelligence
4: Complementary nonverbal, listening and feedback skills
PART 2: Fostering Positive Relationships
5: Negotiation skills
6: Conflict management
7: Customer service and public relations
PART 3: Leading and Managing People
8: Communication across the organisation
9: Leadership communication
10: Team communication
11: Effective meetings: on-line & face- to-face
12: Knowledge management & decision making
PART 4: Finding & Communication Information
13: Researching, locating & ordering information
14: Critical thinking & evaluating information
15: Oral business presentations
16: Communicating through visuals
PART 5: Writing For Results
17: The business writing process
18: Business memos, letters & short reports
19: Long reports
20: Academic writing
21: Business messages via electronic media
PART 6: Employment Communication
22: Finding, applying and being interviewed for a position
About the Authors
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Judith Dwyer B.Ec. Dip.Ed. MMgt. AIMM. is an acknowledged communication expert, educator and author. She is Managing Director of Austraining (NSW), a company that writes and delivers nationally accredited learning and development programs.
