Home   FAQs   New Arrivals   Specials   Pricing & Shipping   Location   Corporate Services   Why Choose Bookware?  
Call our store: 9955 5567 (from within Sydney) or 1800 734 567 (from outside Sydney)
 View Cart   Check Out   
Browse by Subject
 TAFE Accounting
 TAFE I.T./Computing
 TAFE - Other
 Windows 8
 Adobe CS6
 CCNA 2012
 CCNP 2012
 Web Design
 Project Management
 Mobile Devices
 Windows Server 2012
 SQL Server 2012
Economics and Business
 Business Information Systems
 Human Resources

CRM Fundamentals

by: Kostojohn, Scott

On-line Price: $74.72 (includes GST)

Paperback package 400

16%Off Retail Price

You save: $14.23

In Stock - Available for immediate dispatch!
N.Sydney : In Stock

Retail Price: $88.95

Publisher: APRESS,15.09.11

Category: Level:

ISBN: 143023590X
ISBN13: 9781430235903

Add to Shopping Cart

This book is a critical and comprehensive resource for executives and project leaders tasked with managing CRM initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully - including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by a senior CRM consultant, the book includes plenty of detailed, useful advice to get the most value from your CRM investments and to avoid common pitfalls associated with CRM.