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CRM Fundamentals

by: Kostojohn, Scott

On-line Price: $31.95 (includes GST)

Paperback package 400

25%Off Retail Price

You save: $11.00

CLEARANCE Item - Special discount -limited stock
_____________________
N.Sydney : In Stock

Retail Price: $42.95

Publisher: APRESS,15.09.11

Category: Level:

ISBN: 143023590X
ISBN13: 9781430235903

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This book is a critical and comprehensive resource for executives and project leaders tasked with managing CRM initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully - including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by a senior CRM consultant, the book includes plenty of detailed, useful advice to get the most value from your CRM investments and to avoid common pitfalls associated with CRM.