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!Experiencing MIS, 2nd Edition. THIS IS AN OLD EDITION. PLEASE SEE ISBN13: 9781486004225 FOR CURRENT EDITION


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Marketing, 2nd Edition + iStudy Version 2

by: David Kroenke, University of Washington, Deborah Bunker, University of Sydney, David Wilson, University of Technology Sydney & University of Canberra

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On-line Price: $123.20 (includes GST)

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This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically...

Only order if you require this exact edition. your Order will be confirmed by reply email before proceeding

Retail Price: $141.20

Publisher: PEARSON EDUCATION AU,22.08.11

Category: Business Information Systems Level:

ISBN: 1442533145
ISBN13: 9781442533141

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Real World Lessons - Excellent Support

Whatever students do in business, they will experience MIS.

What kind of experience will your students have with MIS? Will they be helpless users who say, 'I just don't know anything about computers, and I don't want to'? Or will they be managers who say 'I know there's a way to use information systems to get a competitive edge for my business'? Will they find innovative applications of information technology in the marketplace to raise their own profile or that of their company? Or will they be business professionals who 'just don't get it'?

By presenting a running case narrative throughout, this book will show your students how businesses use - and need - information systems to accomplish their goals and objectives and develop their competitive strategy. Experiencing MIS 2e is designed to help your students experience MIS right now, at university, where they can exercise their enquiring minds and build their skills in unlocking the potential of information systems for business.

The text has been designed to be approachable, easy-to-use, sometimes humorous, with an upbeat and in-your-face attitude, but always with the goal of underlining the importance of MIS to all business people in the 21st Century.

Experiencing MIS offers basic topic coverage of MIS in its 12 chapters and more in-depth, expanded coverage in its 13 chapter extensions. This modular organisation allows you to pick and choose among those topics to tailor-fit your course. The Australian adaptation brings your student's experience of MIS closer to home with new local examples, case studies and trends.