Home   FAQs   New Arrivals   Specials   Pricing & Shipping   Location   Corporate Services   Why Choose Bookware?  
 Search:   
Call our store: 9955 5567 (from within Sydney) or 1800 734 567 (from outside Sydney)
 View Cart   Check Out   
 
Browse by Subject
 TAFE Accounting
 TAFE I.T./Computing
 TAFE - Other
I.T
 .NET
 Windows 8
 Adobe CS6
 Cisco
 CCNA 2012
 CCNP 2012
 Java
 VB
 ASP
 Web Design
 E-Commerce
 Project Management
 ITIL
 Macintosh
 Mobile Devices
 Linux
 Windows Server 2012
 SQL Server 2012
 SAP
Certification
 MCITP
 MCTS
Economics and Business
 Accounting
 Business Information Systems
 Economics
 Finance
 Management
 Marketing
 TAX
 Human Resources
Academic
 Law
 Nursing
 Medical
 Psychology
 Engineering

Google Analytics, 2nd Edition

by: Cutroni, Justin

Notify me when in stock

On-line Price: $31.95 (includes GST)

Paperback package 250

20%Off Retail Price

You save: $8.00

PRE-ORDER now! This title is due to release in the near future... it is on order and we will charge/ship as soon as it arrives. Price or ETA may occasionally change - but we will notify you of any changes first.
_____________________
N.Sydney : On Order (

Retail Price: $39.95

Publisher: O'REILLY,15.06.13

Category: GOOGLE Technologies Level:

ISBN: 1449319041
ISBN13: 9781449319045

Add to Shopping Cart

Do you know exactly what people do when they use your website, web app, or mobile app? Or how much your app contributes to the bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool--whether you're new to Google Analytics or have been using it for years.

With the overhaul of the Google Analytics system in recent months, this second edition has been updated to cover new features, such as mobile app tracking, marketing campaign attribution modeling. You'll learn how to track different market segments and analyze conversion rates, and how to use advanced techniques such as marketing-campaign tracking.

"Google Analytics" emphasizes tasks that lead directly to dollars, especially customizations for ecommerce and conversion tracking.Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Stay on top of online marketing activities, including cost-per-click ads, email, and internal campaigns Track events--rather than page views--on sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration