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1. Marketing Management, 13th Edition (For the current 14th edition, please perform a new search using the following ISBN: 9780273753360) |
| Author |
: |
Philip Kotler, Kevin Keller |
| Published |
: |
25.02.08 by PEARSON EDUCATION AU |
Package |
: |
816pp Hardcover |
Online price: $153.24
13% Off the RRP of $176.24
This is an old edition. There is a new edition of this book available. Old editions are not available for sale. Order will be confirmed by reply email before processing.
| For undergraduate and MBA marketing management and strategy courses.
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
New To This Edition
For undergraduate and MBA marketing management and strategy courses.
Kotler/Keller is the gold standard in the marketing ... |
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2. Marketing + Ebook [Substitutes for 9781742465692] |
| Author |
: |
Greg Elliott, Sharyn Rundle-Thiele and David Waller |
| Published |
: |
02.10.09 by John Wiley & Sons |
Package |
: |
576pp Package |
Online price: $108.95
13% Off the RRP of $124.95
This item substitutes for another edition or version. All orders for this item will be substituted for the most recent edition unless you direct us otherwise.
We will confirm with you first if there is a price increase.
| [This ISBN will now automatically substitute for ISBN: 9781742465692 - which includes the Study Guide]
Marketing is the ideal text for an undergraduate Introductory Marketing course in the Asia-Pacific region. It is the first local text to explain key Introductory Marketing concepts within the context of the challenging conditions faced by organisations as a result of the global financial ... |
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3. Consumer Behaviour, 5th Edition |
| Author |
: |
Leon Schiffman ; David Bednall ; Aron O'Cass ; Angela Paladino ; Steven D'Alessandro ; Leslie Kanuk |
| Published |
: |
24.11.10 by PEARSON EDUCATION AU |
Online price: $129.86
13% Off the RRP of $148.86
In Stock - Available for immediate delivery!
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| PRESCRIBED TEXT FOR MKTG20001 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 201
A trusted resource for Consumer Behaviour theory and practice.
The fifth edition of this best-selling Australian text Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies.
In a clear and ... |
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4. Marketing Principles: First Asia Pacific Edition, 1st Edition |
| Author |
: |
William M. Pride | O. C. Ferrell | Bryan Lukas | Sharon Schembri | Outi Niininen |
| Published |
: |
30.09.11 by Cengage Learning |
Package |
: |
600pp Paperback |
Online price: $118.95
15% Off the RRP of $139.95
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| PRESCRIBED TEXT FOR MKTG10001 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 2013
This first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategies
Emphasises the concept of being market oriented
Coverage of the expanded marketing mix - People, Physical Evidence, Process
Integration of emerging contemporary themes such ... |
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5. International Marketing: Asia Pacific Edition, 2nd Edition |
| Author |
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Michael R. Czinkota | Ilkka A. Ronkainen | Catherine Sutton-Brady | Tim Beal |
| Published |
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23.09.10 by |
Package |
: |
672pp Paperback |
Online price: $84.95
15% Off the RRP of $99.95
Usually ships within 2-3 business days. We will advise you if a delay or price change is expected.
| PRESCRIBED TEXT FOR:
'International Marketing' at UNIVERSITY OF CANBERRA, SEMESTER 1 2012
MKTG6013 at THE UNIVERSITY OF SYDNEY, SEMESTER 1 2012
24220 AT UTS BROADWAY, SEMESTER 2 2012
This second Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to ... |
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6. Marketing Research: Asia Pacific Edition, 2nd Edition |
| Author |
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William G. Zikmund, Steve Ward (now D'Alessandro), Hume Winzar, Ben Lowe, Barry J. Babin |
| Published |
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30.09.10 by Cengage Learning |
Package |
: |
608pp Paperback |
Online price: $125.95
15% Off the RRP of $147.95
Usually ships within 2-3 business days. We will advise you if a delay or price change is expected.
| PRESCRIBED TEXT AT Curtin University, Sydney - SEMESTER 1 2013
Marketing Research 2nd Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.
Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced ... |
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7. Advertising: An Integrated Marketing Communication Perspective, 2nd Edition |
| Author |
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George Belch, Michael Belch, Gayle Kerr, Irene Powell |
| Published |
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30.09.11 by MCGRAW-HILL |
Online price: $125.95
13% Off the RRP of $144.95
In Stock - Available for immediate delivery!
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| PRESCRIBED TEXT FOR MKTG30010 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012
Belch, Belch, Kerr and Powell?s innovative text was the first to paint a picture of the shift from conventional advertising methods to the more widely recognised mix of an integrated marketing communication strategy. This second edition builds on the success of the market-leading first edition, recognising that ... |
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8. Marketing: A Practical Approach, 7th Edition |
| Author |
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Peter Rix |
| Published |
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14.09.10 by MCGRAW-HILL |
Online price: $84.95
13% Off the RRP of $97.95
In Stock - Available for immediate delivery!
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| PRESCRIBED TEXT FOR CERT. IV IN BUSINESS AT NORTH SYDNEY TAFE, SEMESTER 1 2013
Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing. Peter Rix?s unique combination of expertise and ... |
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9. MKTG: Asia Pacific edition |
| Author |
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Charles W Lamb, Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner |
| Published |
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01.12.08 by |
Online price: $75.95
20% Off the RRP of $94.95
This is an old edition. There is a new edition of this book available. Old editions are not available for sale. Order will be confirmed by reply email before processing.
| This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9780170193566
The new approach to learning the principles of marketing, MKTG is the Asia-Pacific edition of a proven, innovative solution to enhance the students' learning experience. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools ... |
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10. Marketing 2: Real People, Real Choices, 2nd Edition + Strategic Communication (Value Pack) |
| Author |
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Michael Solomon, Saint Joseph's University, Philadelphia | Andrew Hughes, Australian National University | Bill Chitty, Murdoch Business School | Geoff Fripp, University of Sydney | Greg Marshall, Rollins College, Florida | Elnora Stuart, University of So |
| Published |
: |
06.10.11 by PEARSON EDUCATION AU |
Online price: $134.34
13% Off the RRP of $154.34
In Stock - Available for immediate delivery!
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| Keeping it Real
Marketing: Real People, Real Choices again brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.
Few texts can rival Marketing: Real People, Real Choices in providing your students first-hand analysis of the real issues they can face as they embark on their careers in ... |
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11. Marketing, 2nd Edition + iStudy Version 2 |
| Author |
: |
Greg Elliott (Macquarie University), Sharyn Rundle-Thiele (Griffith University), David Waller (University of Technology , Sydney) |
| Published |
: |
15.11.12 by John Wiley & Sons |
Package |
: |
640pp Package |
Online price: $123.95
10% Off the RRP of $137.95
Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.
| PRESCRIBED TEXT FOR MKT110 AT CSU DISTANCE ED, SEMESTER 1 2013
Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market.
... |
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12. Marketing Research: An applied orientation, 3rd Edition |
| Author |
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Malhotra, Hall, Shaw & Oppenheim |
| Published |
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16.12.05 by PEARSON EDUCATION AU |
Package |
: |
912pp Paperback |
Online price: $133.24
13% Off the RRP of $153.24
Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.
| PRESCRIBED TEXT FOR MKT240 AT CSU DISTANCE ED, SEMESTER 2 2011
For undergraduate courses in Marketing Research.
Marketing Research: an applied orientation 3e contains a comprehensive coverage of qualitative and quantitative research. The content is practical and up-to-date, and is based on an applied and managerially focused approach. Mathematics and statistics have been written in a ... |
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13. Services Marketing: An Asia-Pacific and Australian Perspective, 4th Edition [This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781442517011] |
| Author |
: |
Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker |
| Published |
: |
13.06.07 by PRENTICE HALL |
Package |
: |
622pp Paperback |
Online price: $118.82
13% Off the RRP of $136.82
This is an old edition. There is a new edition of this book available. Old editions are not available for sale. Order will be confirmed by reply email before processing.
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| PRESCRIBED TEXT FOR MKTG305 AT ACU NORTH SYDNEY, SEMESTER 2 2010
Always the market leader...
Services Marketing, 4e is suitable for undergraduate and graduate-level courses in Services Marketing. The new edition of this combination text/reader/casebook explores the concepts and techniques of Services Marketing, and combines conceptual rigour with real world examples and practical ... |
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14. Marketing Management |
| Author |
: |
Philip Kotler, Kellogg School of Management, Northwestern University; Kevin Lane Keller , Tuck School of Business, Dartmouth University; Suzan Burton , Macquarie Graduate School of Management |
| Published |
: |
14.11.08 by PRENTICE HALL |
Package |
: |
898pp Hardcover |
Online price: $158.81
13% Off the RRP of $182.81
Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.
| PRESCRIBED TEXT FOR MKTG5001 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2011
The world leader in marketing management is now focused on your world.
Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice. This new global edition has retained the integrity of Philip ... |
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15. Advertising: Principles and practice [Please see new edition ISBN: 9781442525122] |
| Author |
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William D. Wells, Ruth Spence-Stone, Sandra Moriarty, John Burnett |
| Published |
: |
09.07.07 by ADDISON-WESLEY |
Package |
: |
568pp Paperback |
Online price: $134.34
13% Off the RRP of $154.34
This is an old edition. There is a new edition of this book available. Old editions are not available for sale. Order will be confirmed by reply email before processing.
| PRESCRIBED TEXT FOR DIPADV AT APM College of Business and Communication, 2011
PRESCRIBED TEXT FOR MKTG3121 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2011
Advertising- the Australian way!
This new Australian adaptation puts advertising into an Australasian context with examples, data and circumstances that reflect the evolution of advertising in this region, and the media and regulatory ... |
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16. Marketing (Aus): Real People, Real Choices, 2nd Edition w/ MyMarketingLab |
| Author |
: |
Michael Solomon ; Andrew Hughes ; Bill Chitty ; Geoff Fripp ; Greg Marshall ; Elnora Stuart |
| Published |
: |
31.10.10 by PEARSON EDUCATION AU |
Online price: $124.39
13% Off the RRP of $143.39
Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.
| PRESCRIBED TEXT FOR MKTG2004 AT ANU SUMMER SCHOOL, 2011/12
Keeping it Real
Marketing: Real People, Real Choices 2e again brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.
Few texts can rival Marketing: Real People, Real Choices in providing your students first-hand analysis of ... |
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17. Marketing (Aus): Real People, Real Choices, 2nd Edition |
| Author |
: |
Michael Solomon ; Andrew Hughes ; Bill Chitty ; Geoff Fripp ; Greg Marshall ; Elnora Stuart |
| Published |
: |
12.10.10 by PEARSON EDUCATION AU |
Online price: $119.91
13% Off the RRP of $137.91
In Stock - Available for immediate delivery!
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| Description top
Keeping it Real
Marketing: Real People, Real Choices 2e again brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.
Few texts can rival Marketing: Real People, Real Choices in providing your students first-hand analysis of the real issues they can face as they ... |
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18. SPSS Analysis Without Anguish Using SPSS Version 18.0 for Windows |
| Author |
: |
Sheridan J. Coakes |
| Published |
: |
31.10.10 by John Wiley & Sons |
Package |
: |
287pp Paperback |
Online price: $47.95
10% Off the RRP of $52.95
Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.
| PRESCRIBED TEXT FOR MKTG2112 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2012
This latest edition of SPSS: Analysis Without Anguish is based on Version 18.0 of SPSS for Windows (also known as PASW Statistics 18). It serves as a useful guide for both the beginner and experienced users of the software, with extensive screen displays and step-by-step examples.
SPSS: Analysis without Anguish Version ... |
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19. Marketing: An Introduction (with MyMarketingLab & Pearson eText Student Access Code Card): Global Edition, 10th Edition |
| Author |
: |
Kotler* Armstrong |
| Published |
: |
11.01.10 by Pearson Education |
Package |
: |
648pp Hardcover |
Online price: $142.10
13% Off the RRP of $163.10
Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.
| This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.
The tenth ... |
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20. Consumer Behaviour, 5th Edition |
| Author |
: |
Pascale Quester, Cathy Neal, Simone Pettigrew, Martin Grimmer, Teresa Davis, Del Hawkins |
| Published |
: |
31.10.07 by MCGRAW-HILL |
Online price: $115.95
13% Off the RRP of $132.95
This is an old edition. There is a new edition of this book available. Old editions are not available for sale. Order will be confirmed by reply email before processing.
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| (This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9780070287099)
Whether or not we are marketers, we are, definitely, all consumers. We undertake simple or complex purchases each and every day of our lives. Welcome to the fifth edition of Consumer Behaviour: Implications for Marketing Strategy. Exposure to consumer behaviour principles will ... |
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21. Advertising: Principles & Practices, 2nd Edition |
| Author |
: |
William Wells ; Ruth Spence-Stone ; Robert Crawford ; Sandra Moriarty ; Nancy Mitchell |
| Published |
: |
28.04.11 by |
Online price: $134.34
13% Off the RRP of $154.34
Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.
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| PRESCRIBED TEXT FOR ADV203 AT CSU DISTANCE ED, SEMESTER 1 2013
Advertising- the Australian way!
How do you define great advertising?
How do you encourage creativity in advertising?
Do interactive and digital media add value to advertising?
Advertising: Principles and Practice 2e is the only practical, applied guide to the real world of advertising in Australasia showing how and why ... |
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22. Marketing Research, 3rd Edition |
| Author |
: |
Joseph Hair, Jr., Bryan Lukas, Ken Miller, Robert Bush, David Ortinau |
| Published |
: |
11.05.11 by MCGRAW-HILL |
Package |
: |
672pp Paperback |
Online price: $119.95
13% Off the RRP of $137.95
Usually ships within 3-5 business days. We will advise you if a delay or price change is expected.
| Description
Hair, Lukas & Miller, Marketing Research 3e is a concise approach to the dynamic field of marketing research. Professor Bryan Lukas, University of Melbourne and Emeritus Professor Ken Miller, University of Technology Sydney, provide a comprehensive and managerially relevant discussion of the key principles in marketing research. The text is packed with real-world examples of industry ... |
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23. MKTG2 : Asia Pacific Edition |
| Author |
: |
Charles W. Lamb | Joe F. Hair | Carl McDaniel | Jane Summers | Michael Gardiner |
| Published |
: |
01.05.12 by |
Package |
: |
366pp Paperback |
Online price: $80.95
15% Off the RRP of $94.95
In Stock - Available for immediate delivery!
_____________________
N.Sydney : In Stock
| A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition of a proven, innovative solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course.
Continuing to pave a new way to both teach and learn, MKTG2 is ... |
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24. Advertising and Promotion: An Integrated Marketing Communications Perspective, 8th Edition [see new edition: ISBN 9780073404868] |
| Author |
: |
George Belch, Michael Belch |
| Published |
: |
18.07.08 by MCGRAW-HILL |
Package |
: |
864pp Hardcover |
Online price: $143.95
13% Off the RRP of $164.95
This is an old edition. There is a new edition of this book available. Old editions are not available for sale. Order will be confirmed by reply email before processing.
| [This book is an OLD EDITION. To order the new edition, please see ISBN 9780073404868]
Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to ... |
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25. Integrated Marketing Communications, 2nd Edition |
| Author |
: |
William Chitty, Nigel Barker, Terence A. Shimp |
| Published |
: |
30.06.08 by Cengage Learning |
Package |
: |
414pp Paperback |
Online price: $111.95
20% Off the RRP of $139.95
This is an old edition. There is a new edition of this book available. Old editions are not available for sale. Order will be confirmed by reply email before processing.
| This is an OLD edition. For the new edition, please perform a new search using the following ISBN: 9780170191548
Now with a wider focus on the Asia Pacific region, this 2nd edition of Integrated Marketing Communications continues to offer a comprehensive and focussed coverage of the local marketing communications environment.
Emphasising the importance of integrated marketing communications ... |
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26. BCOM, 3rd Edition (includes Printed Access Card) |
| Author |
: |
Carol M. Lehman, Debbie D. DuFrene |
| Published |
: |
15.02.11 by |
Package |
: |
288pp Paperback |
Online price: $55.95
20% Off the RRP of $69.95
This is an old edition. There is a new edition of this book available. Old editions are not available for sale. Order will be confirmed by reply email before processing.
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| Created through a 'student-tested, faculty-approved' review process, Lehman/DuFrene's BCOM3, is an engaging and accessible solution designed to accommodate the diverse lifestyles of today's learners at a value-based price. With an approach that reads more like a business magazine than a business communication text, BCOM3 is a teaching and learning solution unlike any other. This edition of the ... |
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27. Consumer Behaviour, 2nd Edition |
| Author |
: |
Michael R. Solomon, Rebekah Russell Bennett, Jo Previte |
| Published |
: |
15.09.09 by PEARSON EDUCATION AU |
Online price: $129.86
13% Off the RRP of $148.86
This is an old edition. There is a new edition of this book available. Old editions are not available for sale. Order will be confirmed by reply email before processing.
| This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781442553583
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being.
The new 2nd edition of Consumer Behaviour, ... |
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28. Marketing Channels: A Management View, 7th Edition |
| Author |
: |
Bert Rosenbloom |
| Published |
: |
16.07.03 by South Western Pub Co |
Package |
: |
672pp Hardcover |
Online price: $119.95
20% Off the RRP of $149.95
Usually ships within 2-3 business days. We will advise you if a delay or price change is expected.
| Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the ... |
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29. Strategic Marketing, 9th Edition |
| Author |
: |
David Cravens, Nigel Piercy |
| Published |
: |
30.04.08 by MCGRAW-HILL |
Package |
: |
800pp Hardcover |
Online price: $128.95
13% Off the RRP of $147.95
Usually ships within 3-5 business days. We will advise you if a delay or price change is expected.
| PRESCRIBED TEXT FOR 24730 (ADVANCED MARKETING MANAGEMENT) AT UTS, SEMESTER 2 2008
Description
Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This ... |
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30. Principles Of Marketing, 5th Edition |
| Author |
: |
Gary Armstrong, Stewart Adam, Sara Denize, Phillip Kotler |
| Published |
: |
26.09.11 by Pearson Education |
Online price: $118.82
13% Off the RRP of $136.82
In Stock - Available for immediate delivery!
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| To package this book with MyMarketingLab, please perform a new search for the following ISBN: 9314994246292
Or contact customer service.
Never content to rest on our laurels, during 2009 and 2010 we undertook a rigorous revision of the 4th Australian edition of Principles of Marketing. We collaborated with a total of 63 academics who reviewed, critiqued and provided suggestions to evolve the ... |
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31. Marketing, 1st Edition (+ WILEY DESKTOP EDITION + INTERACTIVE STUDY GUIDE) |
| Author |
: |
Greg Elliott, Sharyn Rundle-Thiele, David Waller |
| Published |
: |
30.11.10 by John Wiley & Sons |
Package |
: |
576pp Package |
Online price: $120.95
10% Off the RRP of $133.95
In Stock - Available for immediate delivery!
_____________________
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| PRESCRIBED TEXT FOR:
MKTG101 AT MACQUARIE SESSION 3, 2012
MKT110 AT CSU DISTANCE ED, SEMESTER 2 2011
Marketing is the ideal text for an undergraduate Introductory Marketing course in the Asia-Pacific region. It is the first local text to explain key Introductory Marketing concepts within the context of the challenging conditions faced by organisations as a result of the global financial ... |
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32. CP0726 Marketing for Decision Makers |
| Author |
: |
Charles W Lamb, Joseph F Hair, Carl McDaniel, William M Pride, O.C. Ferrell, William G Zikmund, Steven Ward, Ben Lowe, Hume Winzar, Barry J Babin |
| Published |
: |
24.05.11 by Cengage Learning |
Online price: $95.95
15% Off the RRP of $112.95
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| PRESCRIBED TEXT FOR OMBA620: Marketing - Open Universities Australia, 2011, Session 2, RMIT University |
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33. Marketing: An Introduction Global Edition + MyMarketingLab Student Access Code, 10th Edition |
| Author |
: |
Gary Armstrong | Philip Kotler |
| Published |
: |
30.08.11 by PEARSON EDUCATION AU |
Package |
: |
648pp Package |
Online price: $147.67
13% Off the RRP of $169.67
In Stock - Available for immediate delivery!
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| PRESCRIBED TEXT FOR MGSM820 AT THE MACQUARIE GRADUATE SCHOOL OF MANAGEMENT, SEMESTER 1 2012
For undergraduate Principles of Marketing courses
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Today's marketing challenge is creating ... |
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34. International Marketing, 5th Edition |
| Author |
: |
Richard Fletcher, Heather Crawford |
| Published |
: |
14.09.10 by PEARSON EDUCATION AU |
Online price: $121.01
13% Off the RRP of $139.01
Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.
| PRESCRIBED TEXT AT CURTIN SUMMER SCHOOL 2011/12
PRESCRIBED TEXT FOR:
MKT260 AT CSU DISTANCE ED, SEMESTER 2 2011
International Marketing AT UNIVERSITY OF CANBERRA, SEMESTER 1 2012
International Marketing, 5e is the only text written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union, and ... |
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35. Marketing, 9th Edition w/ MyMarketingLab (Value Pack) |
| Author |
: |
Philip Kotler, Northwestern University | Suzan Burton, University of Western Sydney | Kenneth Deans, University of Otago | Linden Brown, University of New South Wales | Gary Armstrong, University of North Carolina at Chapel Hill |
| Published |
: |
20.11.12 by PEARSON EDUCATION AU |
Online price: $144.38
13% Off the RRP of $166.38
In Stock - Available for immediate delivery!
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| To order the textbook only version, please perform a new search using the following ISBN: 9781442549425
The ultimate resource for marketing professionals
Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world.
Marketing, in its 9th Australian edition, continues to be the ... |
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36. CB4 (with Marketing CourseMate with eBook and Career Transitions Printed Access Card), 4th Edition |
| Author |
: |
Barry J. Babin | Eric Harris |
| Published |
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01.02.12 by Cengage Learning |
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384pp Package |
Online price: $65.95
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| Created by the continuous feedback of a "student-tested, faculty-approved" process with input from more than 250 students and instructors, CB4 uses a visually appealing, succinct approach, tear-out review cards for students and instructors, and a consistent online offering with CourseMate's eBook and interactive digital tools to focus on the core concepts and applications of contemporary consumer ... |
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37. Marketing: Planning and Strategy, 1st Edition |
| Author |
: |
Subash C. Jain | George T. Haley | Ranjit Voola | Mark Wickham |
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20.09.11 by |
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570pp Paperback |
Online price: $114.95
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| PRESCRIBED TEXT AT Curtin University, Sydney - SEMESTER 1 2013
While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice ... |
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38. Creative Strategy in Advertising, 10th Edition |
| Author |
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Bonnie L. Drewniany, A. Jerome Jewler |
| Published |
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09.03.10 by Wadsworth |
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352pp Paperback |
Online price: $87.95
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| CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on ... |
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39. Internet Marketing: Integrating Online and Offline Strategies, 3rd Edition |
| Author |
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Mary-Lou Roberts and Debra Zahay |
| Published |
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03.04.12 by Cengage Learning |
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512pp Paperback |
Online price: $87.95
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| INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of ... |
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40. Introduction to Tourism in Australia: development, issues and change, 5th Edition |
| Author |
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Colin Michael Hall |
| Published |
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21.12.06 by PEARSON EDUCATION AU |
Online price: $111.06
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| Description
The fifth edition of Introduction to Tourism: development, issues and change continues to draw together many of the contemporary issues and themes in Australian and international tourism in a manner that is easy to understand and useful to students. The book has been substantially revised in terms of the events, developments and literature of recent years with new pedagogy ... |
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41. Contemporary Logistics: International Version, 10th Edition |
| Author |
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Paul R. Murphy,Jr., Donald Wood |
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28.07.10 by |
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336pp Paperback |
Online price: $132.15
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| New To This Edition top
NEW! Work with the most recent data:
* Chapter 3: Strategic and Financial Logistics, which is new to this edition, reflects the increasing strategic and financial impact of the logistics discipline.
* The new Part II: Supply Chain Management organizes the supply chain information within one convenient location in the text.
* Figures and Tables have ... |
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42. Festival and Special Event Management, 4th Edition |
| Author |
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Allen |
| Published |
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30.10.07 by John Wiley & Sons |
Online price: $104.95
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| PRESCRIBED TEXT FOR 1391 - MEETINGS AND EVENTS AT WSIT, 2010
PRESCRIBED TEXT FOR 18075 - Diploma Event Mgt AT WSIT, 2010
Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, ... |
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43. Business Marketing Management: B2B, 10th Edition |
| Author |
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Michael D. Hutt, Thomas W. Speh |
| Published |
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13.02.09 by South Western Pub Co |
Online price: $129.95
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| PRESCRIBED TEXT FOR MKTG3001 AT NEWCASTLE, SEMESTER 1 2010
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a ... |
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44. Principles of Marketing: International Edition, 13th Edition |
| Author |
: |
Kotler & Armstrong |
| Published |
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01.01.09 by Pearson Education |
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744pp Paperback |
Online price: $141.00
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| For undergraduate Principles of Marketing courses
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their ... |
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45. International Marketing (This is an OLD edition. Please see new edition ISBN: 9780071014830) |
| Author |
: |
Philip Cateora, John Graham, Gillian Sullivan Mort, Clare D'Souza, Mehdi Taghian, Jay Weerawardena |
| Published |
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31.10.08 by MCGRAW-HILL |
Online price: $115.95
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This is an old edition. There is a new edition of this book available. Old editions are not available for sale. Order will be confirmed by reply email before processing.
| PRESCRIBED TEXT FOR BUSI3024 AT ANU, SEMESTER 2 2010
In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is important.
This best-selling text by Cateora has now been optimised for the Australia and New Zealand context, with particular attention paid to Asia-Pacific geographical, social and cultural characteristics. New ... |
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46. Selling: Managing Customer Relationships, 3rd Edition |
| Author |
: |
RIX |
| Published |
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15.12.05 by MCGRAW-HILL |
Online price: $81.95
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| Introduction
This brand new edition reflects the substantial changes that have occurred in personal selling. The text focuses on the two fundamentals of personal selling?consultation and persuasion?together with in-depth coverage of customer relationship management strategies for practical success in the field. It provides extensive opportunities for both new and experienced salespeople to ... |
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47. Marketing: Core Concepts and Applications and eBook, 2nd Edition |
| Author |
: |
William M. Pride, Greg Elliott, Sharyn Rundle-Thiele, David Waller, PhD, Angela Paladino, PhD, O. C. Ferrell |
| Published |
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31.10.07 by John Wiley & Sons |
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1158pp Paperback |
Online price: $130.95
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Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.
| Exactly who are 'tweens', generation X, generation Y and baby boomers and how can marketers cater for their ever-changing needs? What marketing opportunities are presented by online social networking sites such as MySpace and YouTube? Why are Woolworths and Coles shelves increasingly being stocked with their own brands? Are mobile phone companies targeting children in their marketing? How has ... |
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48. Marketing: In Black and White |
| Author |
: |
Monger, Brian |
| Published |
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18.01.07 by |
Online price: $83.21
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| Good marketing skills are essential to the success of any business or organisation. More than just 'selling' a product, a good marketer understands the needs of both the organisation and the market, and knows the importance of meeting the customer's needs better than the competition.
The learning features of this new Australian text spell out in black and white the fundamental marketing ... |
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49. Principles of Marketing, 4th Edition (For the new 5th edition, please see ISBN 9781442531109) |
| Author |
: |
Philip Kotler, Stewart Adam, Sara Denize, Gary Armstrong |
| Published |
: |
28.08.08 by PEARSON EDUCATION AU |
Package |
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645pp Paperback |
Online price: $129.86
13% Off the RRP of $148.86
This is an old edition. There is a new edition of this book available. Old editions are not available for sale. Order will be confirmed by reply email before processing.
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| PRESCRIBED TEXT AT CURTIN SUMMER SCHOOL 2011/12
PRESCRIBED TEXT FOR BMA151 AT UTAS HOBART SUMMER SCHOOL 2011/12
Principles of Marketing, 4e provides a concise and accessible introduction to marketing from the leading authority in this field. The new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. The mix of ... |
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50. Marketing with mymarketinglab, 8th Edition |
| Author |
: |
Philip Kotler, Linden Brown, Suzan Burton , Ken Deans , Gary Armstrong |
| Published |
: |
22.10.09 by PEARSON EDUCATION AU |
Package |
: |
760pp Hardcover |
Online price: $141.00
13% Off the RRP of $162.00
This is an old edition. There is a new edition of this book available. Old editions are not available for sale. Order will be confirmed by reply email before processing.
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| This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781486093960
Celebrating 21 years of Australian Marketing Excellence
Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and relevant to them. It needs to be exciting, motivating and complete as ... |
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