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Category:MARKETING

Matches 1-50 of 766 titles found

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1. Marketing (Aus): Real People, Real Choices, 2nd Edition
Author : Michael Solomon ; Andrew Hughes ; Bill Chitty ; Geoff Fripp ; Greg Marshall ; Elnora Stuart
Published : 12.10.10 by PEARSON EDUCATION AU

Online price: $119.91
13% Off the RRP of $137.91

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. your Order will be confirmed by reply email before proceeding

This is an old edition. To order the new edition, perform a new search using the following ISBN: 9781442561526 Keeping it Real Marketing: Real People, Real Choices 2e again brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. Few texts can rival Marketing: Real People, Real ...
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2. PASW Statistics by SPSS: A Practical Guide: Version 18, 1st Edition
Author : Peter Allen, Kellie Bennett
Published : 30.04.10 by Cengage Learning
Package : 304pp Paperback

Online price: $60.95
13% Off the RRP of $69.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. your Order will be confirmed by reply email before proceeding

This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9780170222907 This practical, reader-friendly text will help you conduct statistical analyses using PASW Statistics by SPSS (version 18.0). Drawing on relevant examples from a range of disciplines, it introduces and then visually guides you through a range of common SPSS/PASW Statistics ...
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3. Strategic Marketing: Decision Making and Planning, 3rd Edition
Author : Reed, Peter
Published : 31.05.10 by Cengage Learning
Package : 350pp Paperback

Online price: $99.95
15% Off the RRP of $117.95

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PRESCRIBED TEXT FOR MKTG20008 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012 This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development ...
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4. Consumer Behaviour, 6th Edition
Author : Pascale Quester, Cathy Neal, Simone Pettigrew, Martin Grimmer, Teresa Davis, Del Hawkins
Published : 12.10.10 by MCGRAW-HILL

Online price: $119.95
13% Off the RRP of $137.95

Usually ships within 3-5 business days. We will advise you if a delay or price change is expected.

PRESCRIBED TEXT FOR MKT220 AT CSU DISTANCE ED, SEMESTER 1 2013 PRESCRIBED TEXT FOR MKTG2112 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013 This is the sixth edition of the successful Australian adaptation of Consumer Behaviour by Quester et al(formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors ...
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5. Marketing, 1st Edition (+ WILEY DESKTOP EDITION + INTERACTIVE STUDY GUIDE)
Author : Greg Elliott, Sharyn Rundle-Thiele, David Waller
Published : 30.11.10 by John Wiley & Sons
Package : 576pp Package

Online price: $120.95
10% Off the RRP of $133.95

In Stock - Available for immediate delivery! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR: MKTG101 AT MACQUARIE SESSION 3, 2012 MKT110 AT CSU DISTANCE ED, SEMESTER 2 2011 Marketing is the ideal text for an undergraduate Introductory Marketing course in the Asia-Pacific region. It is the first local text to explain key Introductory Marketing concepts within the context of the challenging conditions faced by organisations as a result of the global financial ...
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6. Marketing 2: Real People, Real Choices, 2nd Edition + Strategic Communication (Value Pack)
Author : Michael Solomon, Saint Joseph's University, Philadelphia | Andrew Hughes, Australian National University | Bill Chitty, Murdoch Business School | Geoff Fripp, University of Sydney | Greg Marshall, Rollins College, Florida | Elnora Stuart, University of So
Published : 06.10.11 by PEARSON EDUCATION AU

Online price: $134.34
13% Off the RRP of $154.34

In Stock - Available for immediate delivery! _____________________ N.Sydney : In Stock

Keeping it Real Marketing: Real People, Real Choices again brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. Few texts can rival Marketing: Real People, Real Choices in providing your students first-hand analysis of the real issues they can face as they embark on their careers in ...
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7. (Value Pack) Principles of Marketing + MyMarketingLab with eText, 5th Edition
Author : Kotler, Philip
Published : 21.12.10 by PEARSON EDUCATION AU

Online price: $131.05
13% Off the RRP of $151.05

Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.

PRESCRIBED TEXT FOR MKTG1001 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Save $$ with this Value Pack! Contains Principles of Marketing textbook and MyMarketingLab eText. Never content to rest on our laurels, during 2009 and 2010 we undertook a rigorous revision of the 4th Australian edition of Principles of Marketing. We collaborated with a total of 63 academics who reviewed, critiqued ...
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8. MKTG2 : Asia Pacific Edition
Author : Charles W. Lamb | Joe F. Hair | Carl McDaniel | Jane Summers | Michael Gardiner
Published : 01.05.12 by
Package : 366pp Paperback

Online price: $76.95
15% Off the RRP of $89.95

Usually ships within 2-3 business days. We will advise you if a delay or price change is expected.

A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition of a proven, innovative solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG2 is ...
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9. Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition
Author : George Belch, Michael Belch
Published : by MCGRAW-HILL
Package : 864pp Paperback

Online price: $143.95
13% Off the RRP of $164.95

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PRESCRIBED TEXT FOR 24210, 24736 AT UTS BROADWAY, SEMESTER 2 2012 Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best ...
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10. Marketing: A Practical Approach, 7th Edition
Author : Peter Rix
Published : 14.09.10 by MCGRAW-HILL

Online price: $85.95
13% Off the RRP of $98.95

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PRESCRIBED TEXT FOR CERT. IV IN BUSINESS AT NORTH SYDNEY TAFE, SEMESTER 1 2013 Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing. Peter Rix?s unique combination of expertise and ...
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11. Marketing Principles: First Asia Pacific Edition, 1st Edition
Author : William M. Pride | O. C. Ferrell | Bryan Lukas | Sharon Schembri | Outi Niininen
Published : 30.09.11 by Cengage Learning
Package : 600pp Paperback

Online price: $118.95
15% Off the RRP of $139.95

Usually ships within 2-3 business days. We will advise you if a delay or price change is expected.

PRESCRIBED TEXT FOR MKTG10001 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 2013 This first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategies Emphasises the concept of being market oriented Coverage of the expanded marketing mix - People, Physical Evidence, Process Integration of emerging contemporary themes such ...
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12. Marketing Research, 3rd Edition
Author : Joseph Hair, Jr., Bryan Lukas, Ken Miller, Robert Bush, David Ortinau
Published : 11.05.11 by MCGRAW-HILL
Package : 672pp Paperback

Online price: $123.95
13% Off the RRP of $142.95

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Description Hair, Lukas & Miller, Marketing Research 3e is a concise approach to the dynamic field of marketing research. Professor Bryan Lukas, University of Melbourne and Emeritus Professor Ken Miller, University of Technology Sydney, provide a comprehensive and managerially relevant discussion of the key principles in marketing research. The text is packed with real-world examples of industry ...
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13. Marketing: An Introduction Global Edition + MyMarketingLab Student Access Code, 10th Edition
Author : Gary Armstrong | Philip Kotler
Published : 30.08.11 by PEARSON EDUCATION AU
Package : 648pp Package

Online price: $147.67
13% Off the RRP of $169.67

Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.

PRESCRIBED TEXT FOR MGSM820 AT THE MACQUARIE GRADUATE SCHOOL OF MANAGEMENT, SEMESTER 1 2012 For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating ...
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14. Marketing Management: Global Edition, 14th Edition + MyMarketingLab
Author : Kotler & Keller
Published : 20.04.11 by

Online price: $149.86
13% Off the RRP of $171.86

Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The ...
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15. Marketing Management, 13th Edition (For the current 14th edition, please perform a new search using the following ISBN: 9780273753360)
Author : Philip Kotler, Kevin Keller
Published : 25.02.08 by PEARSON EDUCATION AU
Package : 816pp Hardcover

Online price: $153.24
13% Off the RRP of $176.24

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. your Order will be confirmed by reply email before proceeding

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. New To This Edition For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing ...
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16. Advertising: Principles & Practices, 2nd Edition
Author : William Wells ; Ruth Spence-Stone ; Robert Crawford ; Sandra Moriarty ; Nancy Mitchell
Published : 28.04.11 by

Online price: $134.34
13% Off the RRP of $154.34

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PRESCRIBED TEXT FOR ADV203 AT CSU DISTANCE ED, SEMESTER 1 2013 Advertising- the Australian way! How do you define great advertising? How do you encourage creativity in advertising? Do interactive and digital media add value to advertising? Advertising: Principles and Practice 2e is the only practical, applied guide to the real world of advertising in Australasia showing how and why ...
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17. Services Marketing: An Asia-Pacific and Australian Perspective, 5th Edition
Author : Christopher Lovelock, Paul Patterson, Jochen Wirtz
Published : 22.11.10 by PEARSON EDUCATION AU

Online price: $129.86
13% Off the RRP of $148.86

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PRESCRIBED TEXT FOR: MKTG3117 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013 Trusted-Authoritative-Accessible Known for its authoritative presentation and strong instructor support, Services Marketing 5e continues to deliver as Australia's leading Services Marketing text. Suitable for undergraduate and graduate-level courses in Services Marketing, the new edition presents cutting-edge Services ...
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18. Marketing, 9th Edition w/ MyMarketingLab (Value Pack)
Author : Philip Kotler, Northwestern University | Suzan Burton, University of Western Sydney | Kenneth Deans, University of Otago | Linden Brown, University of New South Wales | Gary Armstrong, University of North Carolina at Chapel Hill
Published : 20.11.12 by PEARSON EDUCATION AU

Online price: $144.38
13% Off the RRP of $166.38

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To order the textbook only version, please perform a new search using the following ISBN: 9781442549425 The ultimate resource for marketing professionals Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the ...
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19. Consumer Behaviour: Implications for Marketing Strategy (VitalSource eBook)
Author : Quester
Published : 15.12.10 by

Online price: $71.95
13% Off the RRP of $82.95

This ISBN is not available for sale.

This is an ebook and not available to be sold on its own. For the phsycial textbook please perform a new search for ISBN: 9780070287099
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20. Marketing: A Practical Approach, 6th Edition
Author : Peter Rix
Published : 15.05.07 by MCGRAW-HILL

Online price: $90.95
13% Off the RRP of $104.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. your Order will be confirmed by reply email before proceeding

(This is an old edition. To order the new edition, please perform a new search using the following ISBN: 9780070287006) Peter Rix continues to provide students with a strong practical approach to marketing, allowing them to discover how marketing is carried out in the real world. This edition introduces students to the world of marketing, by explaining theoretical concepts, and how these ...
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21. Services Marketing: Concepts, Strategies and Cases Asia Pacific Edition, 1st Edition
Author : K. Douglas Hoffman, John Bateson, Greg Elliott and Larry Neale
Published : 31.05.10 by Cengage Learning
Package : 490pp Paperback

Online price: $110.95
15% Off the RRP of $129.95

Usually ships within 2-3 business days. We will advise you if a delay or price change is expected.

PRESCRIBED TEXT FOR MKTG30003 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 2013 The business world now demands that service marketing organisations pay increasing attention to customer satisfaction, service quality, and customer service. This first Asia-Pacific edition of Services Marketing: Concepts, Strategies and Cases examines the field of services marketing from a managerial perspective and ...
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22. BCOM, 3rd Edition (includes Printed Access Card)
Author : Carol M. Lehman, Debbie D. DuFrene
Published : 15.02.11 by
Package : 288pp Paperback

Online price: $55.95
20% Off the RRP of $69.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. your Order will be confirmed by reply email before proceeding ____

Created through a 'student-tested, faculty-approved' review process, Lehman/DuFrene's BCOM3, is an engaging and accessible solution designed to accommodate the diverse lifestyles of today's learners at a value-based price. With an approach that reads more like a business magazine than a business communication text, BCOM3 is a teaching and learning solution unlike any other. This edition of the ...
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23. Strategic Market Management, 9th Edition
Author : David Aaker
Published : 15.12.09 by John Wiley & Sons
Package : 352pp Paperback

Online price: $114.95
10% Off the RRP of $127.95

Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.

PRESCRIBED TEXT FOR MKTG6203 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies ...
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24. SPSS Analysis Without Anguish Using SPSS Version 18.0 for Windows
Author : Sheridan J. Coakes
Published : 31.10.10 by John Wiley & Sons
Package : 287pp Paperback

Online price: $55.95
10% Off the RRP of $61.95

Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.

PRESCRIBED TEXT FOR MKTG2112 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2012 This latest edition of SPSS: Analysis Without Anguish is based on Version 18.0 of SPSS for Windows (also known as PASW Statistics 18). It serves as a useful guide for both the beginner and experienced users of the software, with extensive screen displays and step-by-step examples. SPSS: Analysis without Anguish Version ...
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25. Integrated Marketing Communications: Third Asia Pacific Edition, 3rd Edition
Author : Bill Chitty | Nigel Barker | Michael Valos | Terence A. Shimp
Published : 01.07.11 by
Package : 496pp Paperback

Online price: $127.95
15% Off the RRP of $149.95

Usually ships within 2-3 business days. We will advise you if a delay or price change is expected.

PRESCRIBED TEXT FOR MKT310 AT CSU DISTANCE ED, SEMESTER 1 2013 This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment IMC in Action: give students the chance to review how IMC is put into practice through an insight into strategies implemented by a variety of companies Asia ...
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26. Advertising: An Integrated Marketing Communication Perspective, 2nd Edition
Author : George Belch, Michael Belch, Gayle Kerr, Irene Powell
Published : 30.09.11 by MCGRAW-HILL

Online price: $125.95
13% Off the RRP of $144.95

In Stock - Available for immediate delivery! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR MKTG30010 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012 Belch, Belch, Kerr and Powell?s innovative text was the first to paint a picture of the shift from conventional advertising methods to the more widely recognised mix of an integrated marketing communication strategy. This second edition builds on the success of the market-leading first edition, recognising that ...
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27. Marketing (Aus): Real People, Real Choices, 2nd Edition w/ MyMarketingLab
Author : Michael Solomon ; Andrew Hughes ; Bill Chitty ; Geoff Fripp ; Greg Marshall ; Elnora Stuart
Published : 31.10.10 by PEARSON EDUCATION AU

Online price: $124.39
13% Off the RRP of $143.39

In Stock - Available for immediate delivery! _____________________ N.Sydney : In Stock

This is an old edition. To order the new edition, perform a new search using the following ISBN: 9781486042210 Keeping it Real Marketing: Real People, Real Choices 2e again brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. Few texts can rival Marketing: Real People, Real ...
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28. Marketing, 2nd Edition + iStudy Version 2
Author : Greg Elliott (Macquarie University), Sharyn Rundle-Thiele (Griffith University), David Waller (University of Technology , Sydney)
Published : 15.11.12 by John Wiley & Sons
Package : 640pp Package

Online price: $128.95
10% Off the RRP of $142.95

In Stock - Available for immediate delivery! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR MKT110 AT CSU DISTANCE ED, SEMESTER 1 2013 Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. ...
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29. Marketing Management Global Edition, 14th Edition
Author : Philip Kotler, Kevin Lane Keller
Published : 20.04.11 by PEARSON EDUCATION AU
Package : 816pp Paperback

Online price: $137.72
13% Off the RRP of $158.72

Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.

PRESCRIBED TEXT FOR MKTG5001 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content ...
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30. CP0885 - Marketing for Decision Makers
Author : PRIDE ET AL
Published : 9/1/2013 by Cengage Learning

Online price: $105.95
15% Off the RRP of $124.95

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This is a Cengage Learning custom solution, designed specifically to meet the needs of marketing students. Marketing for Decision Makers 2e has been designed by Associate Professor Siva Muthaly at RMIT. It contains material from leading Cengage Learning text books.
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31. Framework for Marketing Management: Global Edition, 5th Edition
Author : Philip Kotler, Kevin Lane Keller
Published : 21.04.11 by
Package : 360pp Paperback

Online price: $92.68
25% Off the RRP of $123.68

CLEARANCE Item - Special discount -limited stock _____________________ N.Sydney : In Stock

For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors ...
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32. Creative Strategy in Advertising, 10th Edition
Author : Bonnie L. Drewniany, A. Jerome Jewler
Published : 09.03.10 by Wadsworth
Package : 352pp Paperback

Online price: $91.95
20% Off the RRP of $114.95

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CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on ...
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33. Consumer Behavior, 5th Edition
Author : Wayne D. Hoyer, Deborah J. MacInnis
Published : 23.12.08 by South Western Pub Co
Package : 672pp Hardcover

Online price: $123.95
20% Off the RRP of $154.95

Usually ships within 2-3 business days. We will advise you if a delay or price change is expected.

PRESCRIBED TEXT AT CURTIN SUMMER SCHOOL 2011/12 PRESCRIBED TEXT FOR MKTG6007 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2012 PRESCRIBED TEXT FOR 24202 AT UTS BROADWAY, SEMESTER 2 2012 CONSUMER BEHAVIOR combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this ...
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34. International Marketing, 2nd Edition
Author : Philip Cateora, John Graham, Gillian Sullivan Mort, Clare D'Souza, Mehdi Taghian, Jay Weerawardena
Published : 31.10.11 by MCGRAW-HILL

Online price: $115.95
13% Off the RRP of $132.95

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Description In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. This leading text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. Cateora helps students to see the cultural and environmental uniqueness of any ...
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35. Internet Marketing: Integrating Online and Offline Strategies, 3rd Edition
Author : Mary-Lou Roberts and Debra Zahay
Published : 03.04.12 by Cengage Learning
Package : 512pp Paperback

Online price: $87.95
15% Off the RRP of $102.95

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INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of ...
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36. Business Marketing Management: B2B, 10th Edition
Author : Michael D. Hutt, Thomas W. Speh
Published : 13.02.09 by South Western Pub Co

Online price: $129.95
20% Off the RRP of $162.95

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PRESCRIBED TEXT FOR MKTG3001 AT NEWCASTLE, SEMESTER 1 2010 Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a ...
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37. Marketing Management
Author : Philip Kotler, Kellogg School of Management, Northwestern University; Kevin Lane Keller , Tuck School of Business, Dartmouth University; Suzan Burton , Macquarie Graduate School of Management
Published : 14.11.08 by PRENTICE HALL
Package : 898pp Hardcover

Online price: $158.81
13% Off the RRP of $182.81

Usually ships within 3-4 business days. We will advise you if a delay or price change is expected.

PRESCRIBED TEXT FOR MKTG5001 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2011 The world leader in marketing management is now focused on your world. Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice. This new global edition has retained the integrity of Philip ...
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38. CB4 (with Marketing CourseMate with eBook and Career Transitions Printed Access Card), 4th Edition
Author : Barry J. Babin | Eric Harris
Published : 01.02.12 by Cengage Learning
Package : 384pp Package

Online price: $65.95
15% Off the RRP of $77.95

Usually ships within 2-3 business days. We will advise you if a delay or price change is expected.

Created by the continuous feedback of a "student-tested, faculty-approved" process with input from more than 250 students and instructors, CB4 uses a visually appealing, succinct approach, tear-out review cards for students and instructors, and a consistent online offering with CourseMate's eBook and interactive digital tools to focus on the core concepts and applications of contemporary consumer ...
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39. Marketing: Planning and Strategy, 1st Edition
Author : Subash C. Jain | George T. Haley | Ranjit Voola | Mark Wickham
Published : 20.09.11 by
Package : 570pp Paperback

Online price: $114.95
15% Off the RRP of $134.95

In Stock - Available for immediate delivery! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR MKTG3118 + MKTG6003 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation ...
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40. Advertising: Principles and practice [Please see new edition ISBN: 9781442525122]
Author : William D. Wells, Ruth Spence-Stone, Sandra Moriarty, John Burnett
Published : 09.07.07 by ADDISON-WESLEY
Package : 568pp Paperback

Online price: $134.34
13% Off the RRP of $154.34

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. your Order will be confirmed by reply email before proceeding

PRESCRIBED TEXT FOR DIPADV AT APM College of Business and Communication, 2011 PRESCRIBED TEXT FOR MKTG3121 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2011 Advertising- the Australian way! This new Australian adaptation puts advertising into an Australasian context with examples, data and circumstances that reflect the evolution of advertising in this region, and the media and regulatory ...
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41. Principles Of Marketing, 5th Edition
Author : Gary Armstrong, Stewart Adam, Sara Denize, Phillip Kotler
Published : 26.09.11 by Pearson Education

Online price: $119.91
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To package this book with MyMarketingLab, please perform a new search for the following ISBN: 9314994246292 Or contact customer service. Never content to rest on our laurels, during 2009 and 2010 we undertook a rigorous revision of the 4th Australian edition of Principles of Marketing. We collaborated with a total of 63 academics who reviewed, critiqued and provided suggestions to evolve the ...
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42. Marketing with mymarketinglab, 8th Edition
Author : Philip Kotler, Linden Brown, Suzan Burton , Ken Deans , Gary Armstrong
Published : 22.10.09 by PEARSON EDUCATION AU
Package : 760pp Hardcover

Online price: $130.00
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This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. your Order will be confirmed by reply email before proceeding

This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781486093960 Celebrating 21 years of Australian Marketing Excellence Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and relevant to them. It needs to be exciting, motivating and complete as ...
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43. International Marketing: Asia Pacific Edition, 2nd Edition
Author : Michael R. Czinkota | Ilkka A. Ronkainen | Catherine Sutton-Brady | Tim Beal
Published : 23.09.10 by
Package : 672pp Paperback

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This is an old edition. To order the new edition, perform a new search using the following ISBN: 9780170237871 This second Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the unique conditions in ...
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44. Consumer Behaviour, 5th Edition
Author : Leon Schiffman ; David Bednall ; Aron O'Cass ; Angela Paladino ; Steven D'Alessandro ; Leslie Kanuk
Published : 24.11.10 by PEARSON EDUCATION AU

Online price: $135.43
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This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. your Order will be confirmed by reply email before proceeding

This is an old edition. To order the new edition, perform a new search using the following ISBN: 9781442561533 A trusted resource for Consumer Behaviour theory and practice. The fifth edition of this best-selling Australian text Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective ...
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45. MKTG: Asia Pacific edition (For the new edition, please search ISBN: 9780170193566)
Author : Charles W Lamb, Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner
Published : 01.12.08 by

Online price: $75.95
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This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. your Order will be confirmed by reply email before proceeding

This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9780170193566 The new approach to learning the principles of marketing, MKTG is the Asia-Pacific edition of a proven, innovative solution to enhance the students' learning experience. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools ...
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46. Marketing Research: Asia Pacific Edition, 2nd Edition
Author : William G. Zikmund - Oklahoma State University ; Steve D'Alessandro (formally Ward) - Macquarie University ; Hume Winzar - Macquarie University ; Ben Lowe - University of Kent, UK ; Barry J. Babin - Louisiana Tech University
Published : 30.09.10 by Cengage Learning
Package : 608pp Paperback

Online price: $125.95
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This is an old edition. To order the new edition, perform a new search using the following ISBN: 9780170236027 Marketing Research 2nd Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored ...
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47. CP0726 Marketing for Decision Makers
Author : Charles W Lamb, Joseph F Hair, Carl McDaniel, William M Pride, O.C. Ferrell, William G Zikmund, Steven Ward, Ben Lowe, Hume Winzar, Barry J Babin
Published : 24.05.11 by Cengage Learning

Online price: $99.95
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PRESCRIBED TEXT FOR OMBA620: Marketing - Open Universities Australia, 2011, Session 2, RMIT University
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48. International Marketing, 5th Edition
Author : Richard Fletcher, Heather Crawford
Published : 14.09.10 by PEARSON EDUCATION AU

Online price: $126.58
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This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. your Order will be confirmed by reply email before proceeding

This is an old edition. To order the new edition, perform a new search using the following ISBN: 9781442560833 International Marketing, 5e is the only text written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by ...
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49. Marketing: In Black and White
Author : Monger, Brian
Published : 18.01.07 by

Online price: $85.49
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Good marketing skills are essential to the success of any business or organisation. More than just 'selling' a product, a good marketer understands the needs of both the organisation and the market, and knows the importance of meeting the customer's needs better than the competition. The learning features of this new Australian text spell out in black and white the fundamental marketing ...
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50. Marketing (Aus), 2nd Edition Ebook Card Perpetual + iStudy Version 2
Author : Elliott
Published : 30.11.12 by John Wiley & Sons

Online price: $83.95
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This is the eBook. To order the textbook, please perform a new search using the following ISBN: 9781118389003
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