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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

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1. (Value Pack) Principles of Marketing + MyMarketingLab with eText, 5th Edition
Author : Kotler, Philip
Published : 21.12.10 by PEARSON EDUCATION AU

Online price: $135.35
13% Off the RRP of $155.35

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBMKG603B Subject: Manage the Marketing Process Course Code: BSBMKG607B Subject: Develop a Marketing Plan Course Code: BSBMKG608A Subject: Develop Organisational Marketing Objectives MKTG1001 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Save $$ with this Value Pack! Contains ...
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2. Principles Of Marketing, 5th Edition
Author : Gary Armstrong, Stewart Adam, Sara Denize, Phillip Kotler
Published : 26.09.11 by Pearson Education

Online price: $121.29
15% Off the RRP of $142.29

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To package this book with MyMarketingLab, please perform a new search for the following ISBN: 9314994246292 Or contact customer service. PRESCRIBED TEXT FOR: Institution: Kaplan Higher Education - 2014 2nd Semester Course Code: FPE012 Subject: Marketing financial planning Never content to rest on our laurels, during 2009 and 2010 we undertook a rigorous revision of the 4th Australian edition ...
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3. Marketing: A Practical Approach, 7th Edition
Author : Peter Rix
Published : 14.09.10 by MCGRAW-HILL

Online price: $86.95
17% Off the RRP of $104.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBMKG401A Subject: Profile the Market Course Code: BSBMKG502B Subject: Establish & Adjust the Marketing Mix Course Code: BSBMKG514A Subject: Implement & Monitor Marketing Activities Institution: Sydney Institute Of Business Technology (SIBT) - 2014 3rd Trimester Course Code: ...
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4. Marketing Principles: First Asia Pacific Edition, 1st Edition
Author : William M. Pride | O. C. Ferrell | Bryan Lukas | Sharon Schembri | Outi Niininen
Published : 30.09.11 by Cengage Learning
Package : 600pp Paperback

Online price: $114.95
21% Off the RRP of $144.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

THIS IS AN OLD EDITION. FOR THE 2nd EDITION, PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9780170254793 PRESCRIBED TEXT FOR MKTG10001 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 2013 This first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategies - Emphasises the concept of being market oriented - Coverage of the ...
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5. Advertising: Principles & Practices, 2nd Edition
Author : William Wells ; Ruth Spence-Stone ; Robert Crawford ; Sandra Moriarty ; Nancy Mitchell
Published : 28.04.11 by Pearson Education

Online price: $126.24
18% Off the RRP of $154.24

OUT OF PRINT...must be sought from extended supplier network...

THIS IS AN OLD EDITION. FOR THE 3rd EDITION, PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9781486002719 PRESCRIBED TEXT FOR Institution: APM College of Business and Communication - Full Year 2015 Course Code: ADV101 Subject: Understanding Advertising Course Code: MKT102A Subject: Understanding Advertising ADV203 AT CSU DISTANCE ED, SEMESTER 1 2013 Advertising- the Australian way! ...
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6. International Marketing: An Asia-Pacific Perspective, 6th Edition
Author : Richard Fletcher | Heather Crawford
Published : 28.08.13 by PEARSON EDUCATION AU

Online price: $127.96
15% Off the RRP of $149.96

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PRESCRIBED TEXT FOR: Institution: ACU North Sydney - 2014 2nd Semester Course Code: MKTG602 Subject: International Marketing International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by ...
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7. Advertising: An Integrated Marketing Communication Perspective
Author : George Belch, Michael Belch, Gayle Kerr, Irene Powell
Published : 01.06.14 by MCGRAW-HILL

Online price: $119.31
23% Off the RRP of $154.95

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PRESCRIBED TEXT FOR: Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501 Course Code: MKTG202 Subject: MKTG202 (Marketing Communication) Institution: ACU North Sydney - 2014 2nd Semester Course Code: MKTG202 Subject: Marketing Communication Course Code: MKTG605 Subject: INTEGRATED MARKETING COMMUNICATION Institution: ACU Brisbane (Banyo) - 2014 2nd ...
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8. MKTG2 : Asia Pacific Edition
Author : Charles W. Lamb | Joe F. Hair | Carl McDaniel | Jane Summers | Michael Gardiner
Published : 01.05.12 by Cengage Learning
Package : 366pp Paperback

Online price: $82.95
8% Off the RRP of $89.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBMKG414B Subject: Undertake Marketing Activities Institution: Queensland Institute of Business and Technology - TRIMESTER 1 2015 Course Code: 1003MKT Subject: Intro to Marketing A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition ...
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9. Marketing, 9th Edition w/ MyMarketingLab (Value Pack)
Author : Philip Kotler, Northwestern University | Suzan Burton, University of Western Sydney | Kenneth Deans, University of Otago | Linden Brown, University of New South Wales | Gary Armstrong, University of North Carolina at Chapel Hill
Published : 20.11.12 by PEARSON EDUCATION AU

Online price: $144.38
13% Off the RRP of $166.38

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To order the textbook only version, please perform a new search using the following ISBN: 9781442549425 This pack contains the following items: - 'Marketing, 9th Edition' ISBN: 9781442549425 - 'Marketing MyMarketingLab with eBook Access Code Card' ISBN: 9781486004263 The ultimate resource for marketing professionals. Today's marketers are challenged to create vibrant, interactive ...
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10. Value Pack Principles of Marketing + Marketing: A Snapshot
Author : Kotler & Valenzuela
Published : 19.09.13 by Pearson Education

Online price: $146.81
8% Off the RRP of $159.81

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This value pack consists of the following items: - 'Principles of Marketing' By Armstrong, Gary Et Al ISBN 9781442531109 / ISBN 10 144253110X Format Paperback - 'Marketing: a Snapshot' By Valenzuela, Fredy ISBN 9781486009275 / ISBN 10 1486009271 Format Paperback
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11. Consumer Behaviour, 6th Edition
Author : Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson
Published : 15.10.13 by PEARSON EDUCATION AU

Online price: $135.38
19% Off the RRP of $166.38

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PRESCRIBED TEXT FOR: Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501 Course Code: MKTG201 Subject: MKTG201 (Consumer Behaviour) Institution: UTS Broadway - First Semester 1501 Course Code: 24710 Subject: Buyer Behaviour A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and ...
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12. Marketing (Aus), 2nd Edition Ebook Card Perpetual + iStudy Version 2
Author : Elliott
Published : 30.11.12 by John Wiley & Sons

Online price: $89.95
13% Off the RRP of $102.95

Usually ships within 3-4 business days.

This is the eBook. To order the textbook, please perform a new search using the following ISBN: 9781118389003
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13. Marketing, 2nd Edition + iStudy Version 2
Author : Greg Elliott (Macquarie University), Sharyn Rundle-Thiele (Griffith University), David Waller (University of Technology , Sydney)
Published : 15.11.12 by John Wiley & Sons
Package : 640pp Package

Online price: $138.95
12% Off the RRP of $157.95

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PRESCRIBED TEXT FOR MKT110 AT CSU DISTANCE ED, SEMESTER 1 2013 Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. ...
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14. Digital Marketing: Strategy, Implementation and Practice, 5th Edition
Author : Dave Chaffey, Fiona Ellis-Chadwick
Published : 30.07.12 by Pearson Education
Package : 728pp Paperback

Online price: $107.77
14% Off the RRP of $124.77

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Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand ...
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15. Integrated Marketing Communications: Third Asia Pacific Edition, 3rd Edition
Author : Bill Chitty | Nigel Barker | Michael Valos | Terence A. Shimp
Published : 01.07.11 by Cengage Learning
Package : 496pp Paperback

Online price: $123.95
20% Off the RRP of $154.95

In Stock - Available for immediate delivery! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBADV402 Subject: Conduct Pre-campaign Testing Course Code: BSBADV403 Subject: Monitor Advertising Production Course Code: BSBADV404 Subject: Schedule Advertisements Course Code: BSBMKG413A Subject: Promote Products & Services Course Code: BSBMKG503A Subject: Develop a ...
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16. The Psychology of Judgment and Decision Making
Author : Scott Plous
Published : 28.02.93 by MCGRAW-HILL
Package : 352pp Paperback

Online price: $128.95
17% Off the RRP of $154.95

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PRESCRIBED TEXT FOR MKTG6202 AT UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Introduction THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes. Description THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the ...
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17. Essentials of Services Marketing, 2nd Edition
Author : Wirtz, Chew, Lovelock
Published : 08.06.12 by

Online price: $107.77
14% Off the RRP of $124.77

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PRESCRIBED TEXT FOR MM314 AT UNE, TRIMESTER 2 2013 Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, students read less to learn more. For undergraduate services marketing courses. PART I - UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS Chapter 1: ...
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18. Managing Organizational Change: Process Social Construction and Dialogue
Author : Jabri M.
Published : 17.01.12 by Palgrave Macmillan

Online price: $69.95
10% Off the RRP of $77.95

TBA.

PRESCRIBED TEXT FOR MM320 AT UNE, TRIMESTER 2 2013 Managing Organisational Change describes change as a socially constructed process, reinforced by the interactions of employees at all levels. The book emphasises the fact that change is an on-going phenomenon, not an event that will soon be over once the consultants have left, but a permanent feature of an adaptable organisation. Contributors ...
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19. Integrated Marketing Communication - custom publication - 3rd Edition
Author : Clow
Published : 14/11/11 by Pearson Education

Online price: $124.34
5% Off the RRP of $131.34

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TABLE OF CONTENTS Module 1: Communications in Marketing Chapter 1: Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications 5th Edition Clow & Baack Chapter 2: What is Integrated Marketing Communications? Integrated Marketing Communications 2nd Edition Pickton & Broderick Chapter 5: The Advertising Agency, Media Services, and Other Services ...
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20. Marketing: Planning and Strategy, 1st Edition
Author : Subash C. Jain | George T. Haley | Ranjit Voola | Mark Wickham
Published : 20.09.11 by Cengage Learning
Package : 570pp Paperback

Online price: $122.80
17% Off the RRP of $147.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: ICMS (International College Of Management, Sydney) Course Code: MKT300 Course Name: Strategic Marketing Management ICMS - May 2016 Institution: Curtin University - Sydney - 2014 2nd Semester Course Code: 3900 Course Name: Strategic Marketing 310 MKTG3118 + MKTG6003 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 While retaining its analytical approach and ...
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21. International Marketing, 2nd Edition
Author : Philip Cateora, John Graham, Gillian Sullivan Mort, Clare D'Souza, Mehdi Taghian, Jay Weerawardena
Published : 31.10.11 by MCGRAW-HILL

Online price: $138.95
17% Off the RRP of $167.95

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Description In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. This leading text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. Cateora helps students to see the cultural and environmental uniqueness of any ...
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22. Social Media Marketing Concepts and Applications, 1st Edition
Author : Donald Barker and Melissa S. Barker
Published : 09.03.12 by Cengage Learning
Package : 400pp Paperback

Online price: $86.95
16% Off the RRP of $102.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: ICMS (International College Of Management, Sydney) Course Code: RET230 Course Name: E Commerce & Social Media ICMS - May 2016 Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step ...
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23. Selling: Managing Customer Relationships, 3rd Edition
Author : Peter Rix
Published : 15.12.05 by MCGRAW-HILL

Online price: $79.96
20% Off the RRP of $99.95

Usually ships within 3-5 business days.

Prescribed text for: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: 17855 Subject: Certificate IV in Marketing Course Code: BSBPRO401A Subject: Develop Product Knowledge Course Code: BSBREL402A Subject: Build Client Relationships and Business Networks Introduction This brand new edition reflects the substantial changes that have occurred in ...
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24. Ultimate Web Marketing Guide, The
Author : Michael Miller
Published : 05.01.11 by QUE
Package : 640pp Paperback

Online price: $31.95
20% Off the RRP of $39.95

OUT OF PRINT...must be sought from extended supplier network...

Features and Benefits top The up-to-date, 'A-to-Z' bible for everything related to web, online, mobile, and social marketing - from planning through metrics! # Entirely original content - not a compilation of previously published material # Covers SEO, pay-per-click, mobile marketing, social media, 'PR 2.0', analytics, email, blog marketing, multimedia, and much more # Shows how to ...
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25. Social Media Marketing All-in-One For Dummies, Book + DVD Bundle, 2nd Edition
Author : Jan Zimmerman, Deborah Ng
Published : 30.11.12 by John Wiley & Sons
Package : 840pp Paperback

Online price: $0.00
0% Off the RRP of $0.00

Usually ships within 3-4 business days. _____________________ N.Sydney : On Order (reserve your copy)

This book + DVD bundle will give you everything you need to learn social media marketing The world of social media is ever evolving and you certainly don't want to be left back in the cyber dust! This book-and-DVD combo provides you with everything you need to know in order to plan effective marketing strategies on social media sites. The bundle includes the updated Social Media Marketing ...
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26. CB4 (with Marketing CourseMate with eBook and Career Transitions Printed Access Card), 4th Edition
Author : Barry J. Babin | Eric Harris
Published : 01.02.12 by Cengage Learning
Package : 384pp Package

Online price: $78.95
5% Off the RRP of $82.95

TBA - Usually takes 2-3 weeks to supply.

Created by the continuous feedback of a 'student-tested, faculty-approved' process with input from more than 250 students and instructors, CB4 uses a visually appealing, succinct approach, tear-out review cards for students and instructors, and a consistent online offering with CourseMate's eBook and interactive digital tools to focus on the core concepts and applications of contemporary consumer ...
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27. The Global Entrepreneur : Taking Your Business International
Author : James F. Foley
Published : Oct-1999 by DEARBORN
Package : 403pp Paperback

Online price: $44.00
20% Off the RRP of $55.00

OUT OF PRINT...must be sought from extended supplier network...

This book is about reducing risk and expanding global opportunities in the real world - written with an entrepreneurial edge. An excellent primer, The Global Entrepreneur uncovers all of the hidden secrets to doing business in the real world. Author Jim Foley is praised for his street-smart advice. He has lived the problems and experienced the many roadblocks that occur when doing business ...
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28. Marketing: Planning and Strategy, 8th Edition
Author : Subhash C. Jain
Published : 02.03.09 by
Package : 672pp Hardcover

Online price: $121.95
15% Off the RRP of $142.95

Usually ships within 3-4 business days.

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies ...
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29. Real Marketing: The People, The Choices, 1st Edition (includes Pearson eText and access codes)
Author : Michael Solomon | Maria Saupin | Andrew Hughes | Bill Chitty | Greg Marshall
Published : 15.12.11 by PEARSON EDUCATION AU

Online price: $120.10
14% Off the RRP of $140.10

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

Real Marketing: The People, The Choices introduces students to the real world of marketing, providing the right balance of theory combined with the chance to apply their knowledge to real world scenarios. Developed to support the delivery of the Certificate IV and Diploma of Marketing in the BSB07 Business Services Training Package, this resource is the real solution for the vocational marketing ...
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30. Marketing Research - 4TH EDITION
Author : Joseph Hair, Jr., Robert Bush, David Ortinau
Published : 30-NOV-08 by MCGRAW-HILL
Package : 720pp Paperback

Online price: $131.95
20% Off the RRP of $164.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

THIS ISBN IS CURRENTLY UNAVAILABLE. FOR THE CURRENT EDITION PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9781743078761 Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional ...
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31. Marketing, 9th Edition (Text Only)
Author : Philip Kotler, Northwestern University | Suzan Burton, University of Western Sydney | Kenneth Deans, University of Otago | Linden Brown, University of New South Wales | Gary Armstrong, University of North Carolina at Chapel Hill
Published : 23.10.12 by PEARSON EDUCATION AU

Online price: $130.24
15% Off the RRP of $153.24

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

To order the version with MyMarketingLab, please perform a new search using the following ISBNl 9781486093960 PRESCRIBED TEXT FOR: Institution: Federation Uni - TAFE WSI - 2014 2nd Semester Course Code: BSMAN3008 Subject: Marketing for Managers The ultimate resource for marketing professionals. Today's marketers are challenged to create vibrant, interactive communities of consumers who make ...
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32. Strategic Marketing, 9th Edition
Author : David Cravens, Nigel Piercy
Published : 30.04.08 by MCGRAW-HILL
Package : 800pp Hardcover

Online price: $115.95
24% Off the RRP of $152.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

This is an old edition. For the new edition, please search the ISBN: 9780078028908 PRESCRIBED TEXT FOR 24730 (ADVANCED MARKETING MANAGEMENT) AT UTS, SEMESTER 2 2008 Description Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing ...
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33. Value Pack - Marketing: Real People Real Choices, 3rd Edition + MyMarketingLab with eBook Access Code Card
Author : Michael Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart
Published : 05.09.13 by PEARSON EDUCATION AU

Online price: $135.53
13% Off the RRP of $156.53

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can ...
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34. Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, 1st Edition
Author : Tim Smith
Published : 05.01.11 by
Package : 344pp Hardcover

Online price: $142.95
15% Off the RRP of $167.95

Usually ships within 3-4 business days. _____________________ N.Sydney : On Order (reserve your copy)

Show students how to use pricing decisions to maximize a firm's profits by creating and capturing customers. PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES is written by Tim J. Smith, recognized pricing thought leader and successful principal of a respected pricing firm. The most comprehensive pricing text on the market, PRICING STRATEGY ...
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35. Marketing: In Black and White
Author : Monger, Brian
Published : 18.01.07 by

Online price: $87.78
13% Off the RRP of $101.78

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Good marketing skills are essential to the success of any business or organisation. More than just 'selling' a product, a good marketer understands the needs of both the organisation and the market, and knows the importance of meeting the customer's needs better than the competition. The learning features of this new Australian text spell out in black and white the fundamental marketing ...
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36. The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency
Author : Kotaro Sugiyama | Tim Andree
Published : 17.12.10 by MCGRAW-HILL
Package : 320pp Hardcover

Online price: $37.95
31% Off the RRP of $54.95

Usually ships within 3-5 business days.

Introduction Lessons from Dentsu, one of the largest, most innovative marketing and communications companies in the world * Founded in 1981, Dentsu Young & Rubicam is a joint venture of two leading global communications groups, Dentsu and Young & Rubicam * A bestseller in Japan, available in English for the first time * Coordinated marketing and promotions with Dentsu subsidiaries around the ...
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37. Marketing with mymarketinglab, 8th Edition
Author : Philip Kotler, Linden Brown, Suzan Burton , Ken Deans , Gary Armstrong
Published : 22.10.09 by PEARSON EDUCATION AU
Package : 760pp Hardcover

Online price: $130.00
20% Off the RRP of $162.00

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. _____________________ N.Sydney : On Order (reserve your copy)

This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781486093960 Celebrating 21 years of Australian Marketing Excellence Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and relevant to them. It needs to be exciting, motivating and complete as ...
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38. Webs of Influence
Author : Nathalie Nahai
Published : 02.01.13 by PRENTICE HALL
Package : 288pp Paperback

Online price: $20.95
20% Off the RRP of $25.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the ...
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39. Strategic Brand Management (Global Ed.), 4th Edition
Author : Keller
Published : 01.10.12 by Pearson Education
Package : 600pp Paperback

Online price: $121.20
14% Off the RRP of $141.20

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PRESCRIBED TEXT FOR: BUSA90013 AT MELBOURNE BUSINESS SCHOOL, SEMESTER 1 2013 MKTG6016 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013 MKTG20006 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 201 For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and ...
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40. E-marketing Excellence: Planning and Optimizing your Digital Marketing, 4th Edition
Author : Chaffey; Dave; Smith; Pr
Published : 30.10.12 by Taylor & Francis

Online price: $68.99
17% Off the RRP of $82.99

In Stock - Available for immediate delivery! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR MKTG5502 AT UWA, SEMESTER 1 2013 Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches ...
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41. The Brand Within: How We Brand Ourselves, from Birth to the Boardroom
Author : John, Daymond (Author), Paisner, Daniel (Author)
Published : 01.04.10 by
Package : 256pp Paperback

Online price: $25.95
15% Off the RRP of $29.95

Usually Dispatched in 1-2 weeks.

THE BRAND WITHIN: HOW WE BRAND OURSELVES, FROM BIRTH TO THE BOARDROOM by Daymond John is the second nonfiction book in the best-selling 'Display of Power' series. THE BRAND WITHIN examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting edge ...
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42. Marketing Research, 3rd Edition
Author : Joseph Hair, Jr., Bryan Lukas, Ken Miller, Robert Bush, David Ortinau
Published : 11.05.11 by MCGRAW-HILL
Package : 672pp Paperback

Online price: $108.95
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Prescribed text for: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBMKG408B Subject: Conduct Market Research Course Code: BSBMKG506B Subject: Plan Market Research Description Hair, Lukas & Miller, Marketing Research 3e is a concise approach to the dynamic field of marketing research. Professor Bryan Lukas, University of Melbourne and Emeritus ...
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43. Strategic Marketing: Decision Making and Planning, 3rd Edition
Author : Reed, Peter
Published : 31.05.10 by Cengage Learning
Package : 350pp Paperback

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PRESCRIBED TEXT FOR MKTG20008 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012 This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development ...
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44. Marketing Research, 3rd Edition
Author : William Zikmund | Steve D'Alessandro (formerly Ward) | Hume Winzar | Ben Lowe | Barry J. Babin
Published : 10.09.13 by Cengage Learning
Package : 618pp Paperback

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PRESCRIBED TEXT FOR: Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501 Course Code: MKTG200 Subject: MKTG200 (Marketing Research) Institution: Curtin University - Sydney - 2014 2nd Semester Course Code: 9807 Subject: Marketing Research 200 Marketing Research 3rd Asia-Pacific edition continues to equip students with the knowledge and skills required ...
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45. Marketing: Theory, Evidence, Practice
Author : Byron Sharp
Published : 12.12.12 by OXFORD UNIVERSITY PR
Package : 656pp Paperback

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Marketing: Theory, Evidence, Practice is a new Australasian text written for students who want to know what marketing people do, and what questions managers have to tackle in their day-to-day jobs. It's a complete package which provides all the material you and your students need for your course, including a truly integrated e-text packaged with every copy of the book, and a wealth of teaching ...
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46. International Marketing: Asia Pacific Edition, 3rd Edition
Author : Michael R. Czinkota | Ilkka Ronkainen | Catherine Sutton-Brady | Tim Beal | Nicole Stegemann
Published : 19.09.13 by Cengage Learning
Package : 686pp Paperback

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PRESCRIBED TEXT FOR: Institution: UTS Broadway - First Semester 1501 Course Code: 24220 Subject: International Marketing and Analysis This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the ...
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47. International Marketing, 5th Edition
Author : Richard Fletcher, Heather Crawford
Published : 14.09.10 by PEARSON EDUCATION AU

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This is an old edition. To order the new edition, perform a new search using the following ISBN: 9781442560833 International Marketing, 5e is the only text written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by ...
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48. Consumer Behaviour: Implications for Marketing Strategy (VitalSource eBook)
Author : Quester
Published : 15.12.10 by

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This is an ebook and not available to be sold on its own. For the phsycial textbook please perform a new search for ISBN: 9780070287099
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49. Services Marketing: An Asia-Pacific and Australian Perspective, 5th Edition
Author : Christopher Lovelock, Paul Patterson, Jochen Wirtz
Published : 22.11.10 by PEARSON EDUCATION AU

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PRESCRIBED TEXT FOR: Institution: ACU North Sydney - 2014 2nd Semester Course Code: MKTG305 Subject: Services Marketing Institution: Curtin University - Sydney - 2014 2nd Semester Course Code: 4375 Subject: Marketing Services 311 Institution: ACU Brisbane (Banyo) - 2014 2nd Semester Course Code: MKTG305 Subject: Service Marketing Institution: APM College of Business and Communication - ...
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50. Product Design and Development, 5th Edition
Author : Karl Ulrich | Steven Eppinger
Published : 15.06.11 by MCGRAW-HILL
Package : 432pp Hardcover

Online price: $169.95
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Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative ...
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