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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

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1. Value Pack Principles of Marketing + Marketing: A Snapshot - **OUT OF PRINT. BUT WE MAY BE ABLE TO FIND A COPY FOR YOU. PLEASE CONTACT BOOKWARE CUSTOMER SERVICE FOR AVAILABILITY OF THIS PRODUCT**
Author : Kotler & Valenzuela
Published : 19.09.13 by Pearson Education

Online price: $0.00
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OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.

This value pack consists of the following items: - 'Principles of Marketing' By Armstrong, Gary Et Al ISBN 9781442531109 / ISBN 10 144253110X Format Paperback - 'Marketing: a Snapshot' By Valenzuela, Fredy ISBN 9781486009275 / ISBN 10 1486009271 Format Paperback
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2. Advertising: An Integrated Marketing Communication Perspective - **THIS EDITION IS NOW BEING SOLD UNDER A NEW ISBN. TO ORDER THIS BOOK, PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9781760421205**
Author : George Belch, Michael Belch, Gayle Kerr, Irene Powell
Published : 01.06.14 by MCGRAW-HILL

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This item substitutes for another edition or version. All orders for this item will be substituted for the most recent edition unless you direct us otherwise.

PRESCRIBED TEXT FOR: Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501 Course Code: MKTG202 Subject: MKTG202 (Marketing Communication) Institution: ACU North Sydney - 2014 2nd Semester Course Code: MKTG202 | Subject: Marketing Communication Course Code: MKTG605 | Subject: INTEGRATED MARKETING COMMUNICATION Institution: ACU Brisbane (Banyo) - 2014 2nd ...
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3. Marketing Research, 2nd Edition
Author : John Boyce
Published : 21.07.04 by MCGRAW-HILL
Package : 616pp Paperback

Online price: $103.95
17% Off the RRP of $124.95

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PRESCRIBED TEXT FOR: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBMKG408A Subject: Conduct Market Research ADMMKT303 AT ABA PARRAMATTA - SEMESTER 2 2011 Tailor-made for TAFE, the second edition of Boyce's Marketing Research keeps its practical focus and easy readability while catering to the updated training packages, diversifying market ...
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4. Marketing: Planning and Strategy, 1st Edition
Author : Subash C. Jain | George T. Haley | Ranjit Voola | Mark Wickham
Published : 20.09.11 by Cengage Learning
Package : 570pp Paperback

Online price: $126.95
17% Off the RRP of $152.95

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PRESCRIBED TEXT FOR: Institution: ICMS (International College Of Management, Sydney) Course Code: MKT300 Course Name: Strategic Marketing Management ICMS - September 2016 Institution: Curtin University - Sydney - 2014 2nd Semester Course Code: 3900 Course Name: Strategic Marketing 310 MKTG3118 + MKTG6003 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 While retaining its analytical approach ...
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5. Selling: Managing Customer Relationships, 3rd Edition
Author : Peter Rix
Published : 15.12.05 by MCGRAW-HILL

Online price: $82.95
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Prescribed text for: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: 17855 Subject: Certificate IV in Marketing Course Code: BSBPRO401A Subject: Develop Product Knowledge Course Code: BSBREL402A Subject: Build Client Relationships and Business Networks Introduction This brand new edition reflects the substantial changes that have occurred in ...
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6. MKTG3 with Student Resource Access 12 Months, 3rd Edition
Author : Joseph F Hair | Carl McDaniel | Jane Summers | Michael Gardiner
Published : 27.10.15 by Cengage Learning

Online price: $76.95
17% Off the RRP of $92.95

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PRESCRIBED TEXT FOR: Institution: ICMS (International College Of Management, Sydney) Course: MKT100 | Principles of Marketing Course: AMKT100 | Principles of Marketing ICMS - September 2016 A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by ...
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7. Social Media Marketing Concepts and Applications, 1st Edition
Author : Donald Barker and Melissa S. Barker
Published : 09.03.12 by Cengage Learning
Package : 400pp Paperback

Online price: $86.95
16% Off the RRP of $102.95

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PRESCRIBED TEXT FOR: Institution: ICMS (International College Of Management, Sydney) Course Code: RET230 Course Name: E Commerce & Social Media ICMS - May 2016 Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step ...
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8. Managing Organizational Change: Process Social Construction and Dialogue
Author : Jabri M.
Published : 17.01.12 by Palgrave Macmillan

Online price: $76.95
15% Off the RRP of $89.95

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PRESCRIBED TEXT FOR MM320 AT UNE, TRIMESTER 2 2013 Managing Organisational Change describes change as a socially constructed process, reinforced by the interactions of employees at all levels. The book emphasises the fact that change is an on-going phenomenon, not an event that will soon be over once the consultants have left, but a permanent feature of an adaptable organisation. Contributors ...
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9. International Marketing, 2nd Edition
Author : Philip Cateora, John Graham, Gillian Sullivan Mort, Clare D'Souza, Mehdi Taghian, Jay Weerawardena
Published : 31.10.11 by MCGRAW-HILL

Online price: $138.90
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Description In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. This leading text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. Cateora helps students to see the cultural and environmental uniqueness of any ...
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10. Integrated Marketing Communication - custom publication - 3rd Edition
Author : Clow
Published : 14/11/11 by Pearson Education

Online price: $113.95
11% Off the RRP of $127.95

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TABLE OF CONTENTS Module 1: Communications in Marketing Chapter 1: Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications 5th Edition Clow & Baack Chapter 2: What is Integrated Marketing Communications? Integrated Marketing Communications 2nd Edition Pickton & Broderick Chapter 5: The Advertising Agency, Media Services, and Other Services ...
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11. Principles of Integrated Marketing Communications
Author : Lawrence Ang
Published : 01.01.14 by CAMBRIDGE UNIVERSITY
Package : 400pp Paperback

Online price: $88.95
24% Off the RRP of $116.95

CLEARANCE Item - Special discount - limited stock! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR: Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501 Course Code: MKTG605 Subject: MKTG605 (INTEGRATED MARKETING COMMUNICATION) Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to ...
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12. Marketing (Au) 3E+istudy Version 3 Card+communication Skills Handbook 4E
Author : Elliott
Published : 08.05.14 by Wiley

Online price: $148.00
13% Off the RRP of $170.00

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13. Business Marketing Management : B2B, EMEA Edition
Author : Michael Hutt | Thomas Speh
Published : 06.12.13 by Cengage Learning

Online price: $111.95
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Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B ...
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14. Strategic Marketing for Non-Profit Organizations Pearson New International Edition
Author : Kotler
Published : 10/11/2013 by Pearson Education

Online price: $119.95
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PRESCRIBED TEXT FOR: Institution: Curtin University - Sydney - 2014 2nd Semester Course Code: 12593 Subject: Marketing Prof Practice 300
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15. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Author : Hemann & Burbary
Published : 15.04.13 by Pearson Certificatio
Package : 384pp

Online price: $39.99
31% Off the RRP of $57.99

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Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. "Do It Now!" Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, "and all of the data is accessible to you." Chuck Hemann and Ken ...
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16. Value Pack - Marketing: Real People Real Choices, 3rd Edition + MyMarketingLab with eBook Access Code Card
Author : Michael Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart
Published : 05.09.13 by PEARSON EDUCATION AU

Online price: $134.95
14% Off the RRP of $156.95

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Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can ...
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17. Marketing: Real People Real Choices, 3rd Edition
Author : Michael Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart
Published : 05.09.13 by PEARSON EDUCATION AU

Online price: $123.95
12% Off the RRP of $141.95

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This is a standalone book. To order the value pack with MyMarketingLab, please perform a new search using the following ISBN: 9781486042210 Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in ...
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18. Ethics in Marketing: International Cases and Perspectives
Author : Murphy; Patrick E.; Laczniak; Gene R.; Prothero; Andrea
Published : 07.02.12 by ROUTLEDGE

Online price: $68.00
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PRESCRIBED TEXT FOR MKTG6206 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable ...
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19. The Essentials of Marketing Research, 3rd Edition
Author : Stevens; Robert E.; Wrenn; Bruce; Loudon; David L.; Loudon; David L
Published : 11.01.13 by ROUTLEDGE

Online price: $111.00
10% Off the RRP of $123.00

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PRESCRIBED TEXT FOR MKTG6202 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, ...
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20. Consumer Behaviour, 6th Edition
Author : Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson
Published : 15.10.13 by PEARSON EDUCATION AU

Online price: $134.95
14% Off the RRP of $156.95

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PRESCRIBED TEXT FOR: Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501 Course Code: MKTG201 Subject: MKTG201 (Consumer Behaviour) Institution: UTS Broadway - First Semester 1501 Course Code: 24710 Subject: Buyer Behaviour A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and ...
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21. International Marketing: An Asia-Pacific Perspective, 6th Edition
Author : Richard Fletcher | Heather Crawford
Published : 28.08.13 by PEARSON EDUCATION AU

Online price: $127.96
15% Off the RRP of $149.96

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PRESCRIBED TEXT FOR: Institution: ACU North Sydney - 2014 2nd Semester Course Code: MKTG602 Subject: International Marketing International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by ...
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22. Essentials of Marketing Research (with Qualtrics Printed Access Card)
Author : William G. Zikmund | Barry J. Babin
Published : 01/05/13 by Cengage Learning
Package : 480pp Paperback

Online price: $182.95
15% Off the RRP of $214.95

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Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a ...
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23. Marketing Principles, 2nd Edition with Student Access 12 Months
Author : PRIDE/FERRELL/LUKAS/SCHEMBRI/NIININEN
Published : 14.08.14 by Cengage Learning
Package : 640pp Paperback w/ Website

Online price: $124.95
17% Off the RRP of $149.95

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Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including animated activities, videos, and an interactive marketing plan) provide students with the knowledge ...
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24. Integrated Marketing Communications with Student Resource Access 12 Months
Author : William Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp, J. Craig Andrews
Published : 29/8/2014 by Cengage Learning

Online price: $132.95
17% Off the RRP of $159.95

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PRESCRIBED TEXT FOR: Institution: ICMS (International College Of Management, Sydney) Course: EVT300 | Promotions and Sponsorship Course: RET250 | Integrated Marketing Communications ICMS - September 2016 Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing ...
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25. Handbook of Entrepreneurial Marketing
Author : Hogg, Charlotte
Published : 05.03.13 by Kogan Page Ltd
Package : 240pp Paperback

Online price: $42.95
22% Off the RRP of $54.95

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For many new start-ups, the marketing of their new product or service plays a secondary role to other key issues such as financing, manufacturing or distribution. But the initial marketing, promotion and PR campaigns for products or services that are unfamiliar to potential customers must be well-targeted, precise, matched to the market and capable of generating swift interest and awareness. ...
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26. Selling to Win
Author : Denny, Richard
Published : 05.03.13 by Kogan Page Ltd
Package : 240pp Paperback

Online price: $25.99
22% Off the RRP of $32.99

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"Selling to Win" has established itself as both an international best-seller and a classic sales text. An inspirational business speaker, Richard Denny has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action. This 25th anniversary edition of "Selling to Win" has been fully revised and updated and is full of even more ...
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27. Strategic Brand Management (Global Ed.), 4th Edition
Author : Keller
Published : 01.10.12 by Pearson Education
Package : 600pp Paperback

Online price: $123.95
12% Off the RRP of $140.95

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PRESCRIBED TEXT FOR: BUSA90013 AT MELBOURNE BUSINESS SCHOOL, SEMESTER 1 2013 MKTG6016 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013 MKTG20006 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 201 For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and ...
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28. E-marketing Excellence: Planning and Optimizing your Digital Marketing, 4th Edition
Author : Chaffey; Dave; Smith; Pr
Published : 04.12.12 by Taylor & Francis
Package : 640pp Paperback

Online price: $41.99
50% Off the RRP of $82.99

CLEARANCE Item - Special discount - limited stock! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR MKTG5502 AT UWA, SEMESTER 1 2013 Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches ...
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29. Strategic Advertising Management, 4th Edition
Author : Larry Percy, Richard Rosenbaum-Elliott
Published : 10.04.12 by OXFORD UNIVERSITY PR
Package : 450pp Paperback

Online price: $82.95
10% Off the RRP of $91.95

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Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the ...
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30. Marketing: Theory, Evidence, Practice
Author : Byron Sharp
Published : 12.12.12 by OXFORD UNIVERSITY PR
Package : 656pp Paperback

Online price: $80.95
19% Off the RRP of $99.95

Usually ships within 1 week.

Marketing: Theory, Evidence, Practice is a new Australasian text written for students who want to know what marketing people do, and what questions managers have to tackle in their day-to-day jobs. It's a complete package which provides all the material you and your students need for your course, including a truly integrated e-text packaged with every copy of the book, and a wealth of teaching ...
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31. Services Marketing: Concepts, Strategies, & Cases, 5th Edition
Author : Douglas Hoffman | John E.G. Bateson
Published : 01.01.14 by Cengage Learning
Package : 480pp

Online price: $199.95
0% Off the RRP of $199.95

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Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible ...
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32. CP0885 - Marketing for Decision Makers
Author : PRIDE ET AL
Published : 9/1/2013 by Cengage Learning

Online price: $105.95
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This is a Cengage Learning custom solution, designed specifically to meet the needs of marketing students. Marketing for Decision Makers 2e has been designed by Associate Professor Siva Muthaly at RMIT. It contains material from leading Cengage Learning text books.
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33. Media Planning in Action, 3rd edition
Author : Steve Dix
Published : 18.02.13 by Cengage Learning
Package : 195pp Paperback

Online price: $72.95
17% Off the RRP of $87.95

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PRESCRIBED TEXT FOR: Institution: UTS Broadway - First Semester 1501 Course Code: 24207 Subject: Media Planning Media Planning in Action is the ultimate concise resource for the Media Planning student. This text is designed to cover all aspects of media plan preparation, and provides a comprehensive understanding of the media plan within an advertising context. Now in its third edition Media ...
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34. Strategic Marketing: Decision Making and Planning, 4th Edition
Author : Peter Reed
Published : 13.10.14 by Cengage Learning

Online price: $101.95
17% Off the RRP of $122.95

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This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. Strategic Marketing: Decision Making and ...
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35. International Marketing: Asia Pacific Edition, 3rd Edition
Author : Michael R. Czinkota | Ilkka Ronkainen | Catherine Sutton-Brady | Tim Beal | Nicole Stegemann
Published : 19.09.13 by Cengage Learning
Package : 686pp Paperback

Online price: $122.95
17% Off the RRP of $147.95

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PRESCRIBED TEXT FOR: Institution: UTS Broadway - First Semester 1501 Course Code: 24220 Subject: International Marketing and Analysis This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the ...
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36. Marketing (Aus), 2nd Edition (Custom for the Uni of Western Australia) + Marketing (Aus) 2E Interactive Study Guide Version 2 Code
Author : Greg Elliott, Sharyn Rundle-Thiele, David Waller
Published : 07.09.12 by John Wiley & Sons

Online price: $112.95
12% Off the RRP of $127.95

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PRESCRIBED TEXT FOR MKTG1203 AT UWA, SEMESTER 1 2013 Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. Building on ...
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37. Social Media Marketing All-in-One For Dummies, Book + DVD Bundle, 2nd Edition
Author : Jan Zimmerman, Deborah Ng
Published : 30.11.12 by John Wiley & Sons
Package : 840pp Paperback

Online price: $0.00
0% Off the RRP of $0.00

The status of this book is currently unknown. Feel free to email us - we will be happy to check it for you. _____________________ N.Sydney : On Order (reserve your copy)

This book + DVD bundle will give you everything you need to learn social media marketing The world of social media is ever evolving and you certainly don't want to be left back in the cyber dust! This book-and-DVD combo provides you with everything you need to know in order to plan effective marketing strategies on social media sites. The bundle includes the updated Social Media Marketing ...
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38. Essentials of Services Marketing, 2nd Edition
Author : Wirtz, Chew, Lovelock
Published : 08.06.12 by

Online price: $107.77
14% Off the RRP of $124.77

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PRESCRIBED TEXT FOR MM314 AT UNE, TRIMESTER 2 2013 Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, students read less to learn more. For undergraduate services marketing courses. PART I - UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS Chapter 1: ...
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39. Marketing, 9th Edition w/ MyMarketingLab (Value Pack)
Author : Philip Kotler, Northwestern University | Suzan Burton, University of Western Sydney | Kenneth Deans, University of Otago | Linden Brown, University of New South Wales | Gary Armstrong, University of North Carolina at Chapel Hill
Published : 20.11.12 by PEARSON EDUCATION AU

Online price: $144.38
13% Off the RRP of $166.38

Usually ships within 4 - 5 business days.

To order the textbook only version, please perform a new search using the following ISBN: 9781442549425 This pack contains the following items: - 'Marketing, 9th Edition' ISBN: 9781442549425 - 'Marketing MyMarketingLab with eBook Access Code Card' ISBN: 9781486004263 The ultimate resource for marketing professionals. Today's marketers are challenged to create vibrant, interactive ...
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40. Consumer Behaviour
Author : Michael Solomon, St Joseph's University, Philadelphia | Rebekah Russell-Bennett , Queensland University of Technology | Josephine Previte , University of Queensland
Published : 24.10.12 by PEARSON EDUCATION AU

Online price: $133.95
14% Off the RRP of $154.95

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PRESCRIBED TEXT FOR: Institution: Curtin University - Sydney - 2014 2nd Semester Course Code: CB2201 Subject: Consumer Behaviour 2201 MKTG6007 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other ...
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41. Marketing, 9th Edition (Text Only)
Author : Philip Kotler, Northwestern University | Suzan Burton, University of Western Sydney | Kenneth Deans, University of Otago | Linden Brown, University of New South Wales | Gary Armstrong, University of North Carolina at Chapel Hill
Published : 23.10.12 by PEARSON EDUCATION AU

Online price: $132.95
13% Off the RRP of $153.95

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

To order the version with MyMarketingLab, please perform a new search using the following ISBNl 9781486093960 PRESCRIBED TEXT FOR: Institution: Federation Uni - TAFE WSI - 2014 2nd Semester Course Code: BSMAN3008 Subject: Marketing for Managers The ultimate resource for marketing professionals. Today's marketers are challenged to create vibrant, interactive communities of consumers who make ...
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42. Marketing Across Cultures, 6th Edition
Author : Usunier
Published : 18.12.12 by FINANCIAL TIMES

Online price: $114.95
11% Off the RRP of $129.95

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PRESCRIBED TEXT FOR MKTG5462 AT UWA, SEMESTER 1 2013
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43. Digital Marketing: Strategy, Implementation and Practice, 5th Edition
Author : Dave Chaffey, Fiona Ellis-Chadwick
Published : 30.07.12 by Pearson Education
Package : 728pp Paperback

Online price: $107.77
14% Off the RRP of $124.77

Usually ships within 4 - 5 business days.

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand ...
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44. Webs of Influence
Author : Nathalie Nahai
Published : 02.01.13 by PRENTICE HALL
Package : 288pp Paperback

Online price: $20.95
20% Off the RRP of $25.95

Usually ships within 4 - 5 business days.

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the ...
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45. Marketing (Aus), 2nd Edition Ebook Card Perpetual + iStudy Version 2
Author : Elliott
Published : 30.11.12 by John Wiley & Sons

Online price: $96.95
13% Off the RRP of $110.95

Usually ships within 3-4 business days.

This is the eBook. To order the textbook, please perform a new search using the following ISBN: 9781118389003
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46. Marketing, 2nd Edition + iStudy Version 2
Author : Greg Elliott (Macquarie University), Sharyn Rundle-Thiele (Griffith University), David Waller (University of Technology , Sydney)
Published : 15.11.12 by John Wiley & Sons
Package : 640pp Package

Online price: $144.95
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PRESCRIBED TEXT FOR MKT110 AT CSU DISTANCE ED, SEMESTER 1 2013 Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. ...
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47. Developing your IMC plan, 1st Edition
Author : Waller
Published : 25.01.15 by MCGRAW-HILL

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PRESCRIBED TEXT FOR: Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501 Course Code: MKTG314 Subject: MKTG314 (Managing Advertising and Promotions) Institution: UTS Broadway - First Semester 1501 Course Code: 24210 Subject: Integrated Marketing Communications Designed for marketing students and practitioners. In a highly competitive market it is vital ...
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48. Shrink Wrap: Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition + Developing Your IMC Plan 1E
Author : George Belch, Michael Belch and Waller
Published : 15.04.11 by MCGRAW-HILL
Package : 864pp Paperback

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PRESCRIBED TEXT FOR: Institution: UTS Broadway - First Semester 1501 Course Code: 24210 Subject: Integrated Marketing Communications 24210 AT UTS BROADWAY, SEMESTER 2 2012 Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors ...
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49. Marketing Management: A Strategic Decision-Making Approach, 8th Edition
Author : MULLINS
Published : 14.11.06 by MCGRAW-HILL
Package : 576pp Paperback

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The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors? wealth of ...
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50. Marketing Research, 3rd Edition
Author : William Zikmund | Steve D'Alessandro (formerly Ward) | Hume Winzar | Ben Lowe | Barry J. Babin
Published : 10.09.13 by Cengage Learning
Package : 618pp Paperback

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PRESCRIBED TEXT FOR: Institution: ICMS (International College Of Management, Sydney) Course: MMM320 | Applied market research ICMS - September 2016 Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501 Course:MKTG200 | MKTG200 (Marketing Research) Institution: Curtin University - Sydney - 2014 2nd Semester Course Code: 9807 Subject: Marketing Research ...
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