Connecting With Your Customers (The Results-Driven Manager) (Paperback)
Harvard Business School Press
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Companies today must learn how to forge a more valuable connection with their customers and deliver unprecedented results. In this concise, engaging volume, managers will find the ideas and tools for understanding customers' needs, communicating with customers, and enhancing their loyalty.
From the Back Cover
No matter where you work in your organization, you can get to know your customers better-and generate valuable results for your company. Connecting with Your Customers provides tested strategies for forging positive relationships with customers. Learn to:
. Identify your organization's most profitable customers
. Use powerful communication tactics to influence customers' behavior
. Boost profits by winning customers' loyalty
. Develop successful products and services with your customers' help
THE RESULTS-DRIVEN MANAGER
The Results-Driven Manager series collects timely articles from Harvard Management Update and Harvard Management Communication Letter to help managers sharpen their skills, increase their effectiveness, and gain a competitive edge. Presented in a concise, accessible format to save managers valuable time, these books offer authoritative insights and techniques for improving job performance and achieving immediate results.