Business Research Methods, 11th Edition
Donald Cooper, Pamela Schindler
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The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics ?backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
# A new chapter on oral presentations.
# New research stories that relate to such organizations or brands like the US Army, Netflix, Snausages, Best Buy, Blackstone Wines, Rypple, Twitter, Facebook, Ford, and Match.com, and more
# Market-leading coverage of questionnaire design and web-based survey techniques.
# New examples dealing with Internet research, cloud computing, Excel in data analysis and presentation, smart phone research, dirty data, gut hunches, wildcat surveys, and more.
# New research stories that relate to such organizations or brands like the US Army, Netflix, Snausages, Best Buy, Blackstone Wines, Rypple, Twitter, Facebook, Ford, and Match.com, and more.
# A new type of discussion question?FROM THE HEADLINES?demonstrates to students that research is applicable to all types of scenarios.
# Emphasizes managerial decision making: A business focus has been integrated throughout the text. Students are presented with a 'real-world' approach to business research topics and how they are used in business.
# Visually integrated text and graphics: The authors show how one decision affects other decisions in their research-process graphic models; 31 integrated process models are include throughout the text.
# Focuses on interpretation of data: The authors explain what the data means by focusing on the analysis of the data through the use of new examples and clearer explanations. This provides students with the opportunity to develop their skills and experience in interpreting data, which, in turn, contributes to helping them develop better managerial skills.
# References and website assets: The Online Learning Center includes sample proposals, sample instruments, sample research reports, and more. These are perfect to provide guidance to student?s class-based research projects or to use as a discussion assignment, providing the student a richer learning experience. Real world video cases are available free to adopters in the Online Learning Center.
Table of Contents
Part I: Introduction to Business Research
1. Research in Business
Appendix 1a: How the Research Industry Works
2. Ethics in Business Research
3. Thinking Like a Researcher
4. The Research Process: An Overview
5. Clarifying the Research Question through Secondary Data and Exploration
Appendix 5a: Bibliographic Database Searches
Appendix 5b: Advanced Searches
Part II: The Design of Business Research
6. Research Design: An Overview
7. Qualitative Research
8. Observation Studies
Appendix 10a: Complex Experimental Designs
Appendix 10b: Test Markets
Part III: The Sources and Collection of Data
12. Measurement Scales
13. Questionnaires and Instruments
Appendix 13a: Crafting Effective Measurement Questions
Appendix 13b: Pretesting Options and Discoveries
Appendix 14a: Determining Sample Size
Part IV: Analysis and Presentation of Data
15. Data Preparation and Description
Appendix 15a: Describing Data Statistically
16. Exploring, Displaying, and Examining Data
17. Hypothesis Testing
18. Measures of Association
19. Multivariate Analysis: An Overview
20. Presenting Insights and Findings: Written Reports
21. Presenting Insights and Findings: Oral Presentations
A. Business Research Requests and Proposals (with Sample RFP)
B. Focus Group Discussion Guide
C. Nonparametric Significance Tests
D. Selected Statistical Tables
References and Readings
# DVD to accompany Business Research Methods