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MKTG3 with Student Resource Access 12 Months, 3rd Edition

by: Joseph F Hair | Carl McDaniel | Jane Summers | Michael Gardiner

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On-line Price: $82.95 (includes GST)

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Retail Price: $99.95

Publisher: Cengage Learning,27.10.15

Category: MARKETING Level: B/I/A

ISBN: 0170355500
ISBN13: 9780170355506

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A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster. MKTG3 delivers a fresh approach to give students what they need and want in a text.

Table of Contents:

Part one: An introduction to marketing
1. An overview of marketing
2. Marketing planning and strategy
3. Ethics and the marketing environment

Part two: Customer information
4. Consumer decision making
5. Business marketing
6. Segmenting and targeting markets
7 Insight management research

Part three: Managing the marketing mix
8. Product concepts
9. Developing and managing products
10. Services, non-profit and other intangibles
11. Marketing channels and distribution decisions
12. Integrated marketing communication: IMC
13. Promotions mix
14. Pricing

Part four: The world of marketing
15. Global marketing

Marketing and the technology revolution