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Taken for Granted: The Remarkable Power of the Unremarkable

by: Eviatar Zerubavel

On-line Price: $28.70 (includes GST)

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Retail Price: $32.99

Publisher: Princeton University,15.02.20

Category: Level:

ISBN: 0691202435
ISBN13: 9780691202433

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Why is the term "openly gay" so widely used but "openly straight" is not? What are the unspoken assumptions behind terms like "male nurse," "working mom," and "white trash"?

Taken for Granted exposes the subtly encoded ways we talk about topics like race, gender, sexuality, and social status, offering a provocative look at the word choices we make every day without even realizing it. Eviatar Zerubavel describes how the words we use provide telling clues about the things we take for granted. By marking "women's history" or "Black History Month," we are also reinforcing the apparent normality of the history of white men. Zerubavel shows how this tacit normalizing of certain identities, practices, and ideas helps to maintain their cultural dominance - and shape what we take for granted.