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Innovator's Playbook: How to Create Great Products, Services and Experiences that Your Customers Will Love

by: Nathan Baird

On-line Price: $25.16 (includes GST)

package 240

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You save: $9.79

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N.Sydney : In Stock

Retail Price: $34.95

Publisher: Wiley,01.02.20

Category: Level:

ISBN: 0730383644
ISBN13: 9780730383642

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Innovation is hard and rarely successful. Most innovations fail because of little or poor work at the front-end of the innovation process, that is, the initial pre-development phase where opportunities are identified and concepts are developed. The author shares his experience, tools and methods developed over hundreds of successful implementations and training of customer-centric innovation and design across multiple industries and continents. Through the Design Thinking method and a truly customer-centric approach to innovation, aspirational entrepreneurs, corporates and public sector workers across all levels, will learn to stop inventing solutions for non-existent needs and instead jump to the solution.