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1. Advertising: An Integrated Marketing Communication Perspective - **THIS EDITION IS NOW BEING SOLD UNDER A NEW ISBN. TO ORDER THIS BOOK, PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9781760421205** |
| Author |
: |
George Belch, Michael Belch, Gayle Kerr, Irene Powell |
| Published |
: |
01.06.14 by MCGRAW-HILL |
Online price: $0.00
0% Off the RRP of $0.00
This item substitutes for another edition or version. All orders for this item will be substituted for the most recent edition unless you direct us otherwise.
| PRESCRIBED TEXT FOR:
Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501
Course Code: MKTG202
Subject: MKTG202 (Marketing Communication)
Institution: ACU North Sydney - 2014 2nd Semester
Course Code: MKTG202 | Subject: Marketing Communication
Course Code: MKTG605 | Subject: INTEGRATED MARKETING COMMUNICATION
Institution: ACU Brisbane (Banyo) - 2014 2nd ... |
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2. Marketing: Creating and Delivering Value, 5th Edition - **OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability** |
| Author |
: |
Pascale Quester, Robyn McGuiggan |
| Published |
: |
30.09.06 by MCGRAW-HILL |
Online price: $172.95
0% Off the RRP of $172.95
OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.
| PRESCRIBED TEXT FOR:
BSB50401 (DIPLOMA OF BUSINESS (MANAGEMENT))
SR060103 (ADVANCED DIPLOMA OF SPORT & RECREATION)
THT50102 (DIPLOMA OF TOURISM (MARKETING & PROD DEV))
AT ABA NORTH SYDNEY, SEMESTER 2 2008
Introduction
Quester and McGuigan?s text has evolved from the traditional 4 Ps, embracing new shifts and trends in the industry and taking introductory students on an exploration of ... |
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3. Marketing Research, 2nd Edition |
| Author |
: |
John Boyce |
| Published |
: |
21.07.04 by MCGRAW-HILL |
Package |
: |
616pp Paperback |
Online price: $103.71
17% Off the RRP of $124.95
This item is available to backorder. Usually ships within 7 - 10 working days
| PRESCRIBED TEXT FOR:
Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course
Course Code: BSBMKG408A
Subject: Conduct Market Research
ADMMKT303 AT ABA PARRAMATTA - SEMESTER 2 2011
Tailor-made for TAFE, the second edition of Boyce's Marketing Research keeps its practical focus and easy readability while catering to the updated training packages, diversifying market ... |
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4. Marketing Fashion: Strategy, Branding and Promotion, 2nd Edition |
| Author |
: |
Henrik Kubel |
| Published |
: |
18.08.15 by Laurence King Publis |
Package |
: |
240pp Paperback |
Online price: $47.85
13% Off the RRP of $55.00
Usually ships within 2 weeks.
| Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, ... |
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5. Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions |
| Author |
: |
Lazar Dzamic and Justin Kirby |
| Published |
: |
15.07.18 by Kogan Page Ltd |
Package |
: |
272pp Paperback |
Online price: $38.24
15% Off the RRP of $44.99
Usually ships in 1 - 2 weeks.
| Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key ... |
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6. Integrated Marketing Communications with Student Resource Access 12 Months, 5th Edition |
| Author |
: |
Bill Chitty | Edwina Luck | Nigel Barker | Anne-Marie Sassenberg | Terence A. Shimp | J. Craig Andrews |
| Published |
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16.11.17 by Cengage Learning |
Package |
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544pp Paperback |
Online price: $131.96
20% Off the RRP of $164.95
Usually ships within 3-4 business days.
| This is a prescribed text for:
Institution: International College of Management, Sydney (ICMS)
- Course: EVT300 | Promotions and Sponsorship
ICMS - Feb 2019
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive ... |
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7. Marketing Profit: How Innovative Businesses Are Turning Marketing Cost Into Profit |
| Author |
: |
Joe Pulizzi and Robert Rose |
| Published |
: |
23.08.17 by MCGRAW-HILL |
Online price: $29.89
32% Off the RRP of $43.95
Usually ships within 3-5 business days.
| Bestselling authors Joe Pulizzi and Robert Rose deliver the marketing model business leaders have been longing for-one that actually generates revenue
The most innovative companies are revolutionizing their marketing efforts-changing them from revenue-takers to revenue-drivers. Red Bull, for example, has transformed its content-marketing magazine Red Bulletin into a product customers actually ... |
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8. Contemporary Marketing, 17th Edition |
| Author |
: |
Louis E. Boone | David L. Kurtz |
| Published |
: |
05.01.15 by Cengage Learning |
Package |
: |
768pp Paperback |
Online price: $175.83
16% Off the RRP of $209.95
Usually ships within 3-4 business days.
| Overview
CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow ... |
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9. Social Media Marketing: A Strategic Approach, 2nd Edition |
| Author |
: |
Melissa S. Barker | Donald I. Barker | Nicholas F. Bormann | Debra Zahay | Mary Lou Roberts |
| Published |
: |
22.03.16 by Cengage Learning |
Online price: $98.36
20% Off the RRP of $122.95
Usually ships within 3-4 business days.
| Institution: ICMS (International College Of Management, Sydney)
Course: RET230 | E Commerce & Social Media
ICMS - September 2016
SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book's real-world focus with practical examples and case histories woven throughout the text. You'll find more explicit focus on the marketing use of popular ... |
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10. MKTG3 with Student Resource Access 12 Months, 3rd Edition |
| Author |
: |
Joseph F Hair | Carl McDaniel | Jane Summers | Michael Gardiner |
| Published |
: |
27.10.15 by Cengage Learning |
Online price: $82.96
17% Off the RRP of $99.95
Usually ships within 3-4 business days.
| A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG3 ... |
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11. MKTG 9 |
| Author |
: |
Charles W. Lamb / Texas Christian University, Joe F. Hair / Louisiana State University, Carl McDaniel / University of Texas, Arlington |
| Published |
: |
22.01.15 by Cengage Learning |
Online price: $80.96
19% Off the RRP of $99.95
This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.
| FOR THE 10th EDITION, PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9781305631823
NOTE - TO ORDER THIS BOOK, THE PUBLISHER REQUIRES US TO PROVIDE:
- THE STUDENT'S NAME
- COURSE NAME / COURSE CODE
- INSTUTION STUDENT IS ATTENDING
IF PLACED ON ORDER, A MEMBER OF OUR CUSTOMER SERVICE TEAM MAY CONTACT YOU TO ACQUIRE THESE DETAILS. PLEASE CONTACT CUSTOMER SERVICE IF YOU'D LIKE MORE ... |
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12. Marketing Communications: Offline and Online Integration, Engagement and Analytics 6ed |
| Author |
: |
Ze Zook and P R Smith |
| Published |
: |
15.02.16 by Kogan Page Ltd |
Package |
: |
544pp Paperback |
Online price: $86.67
17% Off the RRP of $104.00
Usually ships in 1 - 2 weeks.
| Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as ... |
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13. Marketing for Dummies, 4th Edition |
| Author |
: |
Alexander Hiam |
| Published |
: |
25.04.14 by John Wiley & Sons |
Package |
: |
384pp Paperback |
Online price: $25.88
28% Off the RRP of $35.95
Usually ships within 3-4 business days.
| Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's ... |
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14. Marketing in the Moment: The Digital Marketing Guide to Generating More Sales and Reaching Your Customers First |
| Author |
: |
Michael Tasner |
| Published |
: |
19.12.14 by Pearson Education |
Package |
: |
240pp Hardcover |
Online price: $27.85
13% Off the RRP of $32.13
Usually ships within 4 - 5 business days.
| Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing. Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills ... |
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15. Strategic Sport Marketing |
| Author |
: |
Shilbury;Westerbeek;Quick;Funk;Karg |
| Published |
: |
01.02.14 by Allen & Unwin |
Online price: $52.65
19% Off the RRP of $65.00
Usually ships within 4 - 5 business days.
| PRESCRIBED TEXT FOR:
Institution: ACU Brisbane (Banyo) - 2014 2nd Semester
Course Code: EXSC369
Subject: Marketing Promotion of Sport and Exercise
Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance.Integrating the unique ... |
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16. Principles of Integrated Marketing Communications |
| Author |
: |
Lawrence Ang |
| Published |
: |
01.01.14 by CAMBRIDGE UNIVERSITY |
Package |
: |
400pp Paperback |
Online price: $99.56
17% Off the RRP of $119.95
CLEARANCE Item - Special discount - limited stock!
_____________________
N.Sydney : In Stock
| PRESCRIBED TEXT FOR:
Institution:
Australian Catholic University - Mackillop (North Sydney) - First Semester 1501
Course Code:
MKTG605
Subject:
MKTG605 (INTEGRATED MARKETING COMMUNICATION)
Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to ... |
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17. Marketing (Au) 3E+istudy Version 3 Card+communication Skills Handbook 4E |
| Author |
: |
Elliott |
| Published |
: |
08.05.14 by Wiley |
Online price: $147.90
13% Off the RRP of $170.00
Usually ships within 3-4 business days.
| |
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18. Business Marketing Management : B2B, EMEA Edition |
| Author |
: |
Michael Hutt | Thomas Speh |
| Published |
: |
06.12.13 by Cengage Learning |
Online price: $116.16
17% Off the RRP of $139.95
Usually ships within 3-4 business days.
| Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B ... |
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19. Value Pack Principles of Marketing + Marketing: A Snapshot - **OUT OF PRINT. BUT WE MAY BE ABLE TO FIND A COPY FOR YOU. PLEASE CONTACT BOOKWARE CUSTOMER SERVICE FOR AVAILABILITY OF THIS PRODUCT** |
| Author |
: |
Kotler & Valenzuela |
| Published |
: |
19.09.13 by Pearson Education |
Online price: $0.00
0% Off the RRP of $0.00
OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.
| This value pack consists of the following items:
- 'Principles of Marketing'
By Armstrong, Gary Et Al
ISBN 9781442531109 / ISBN 10 144253110X
Format Paperback
- 'Marketing: a Snapshot'
By Valenzuela, Fredy
ISBN 9781486009275 / ISBN 10 1486009271
Format Paperback |
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20. Strategic Marketing for Non-Profit Organizations Pearson New International Edition |
| Author |
: |
Kotler |
| Published |
: |
10/11/2013 by Pearson Education |
Online price: $123.71
9% Off the RRP of $135.95
COMING SOON. Pre-order your copy now!
| PRESCRIBED TEXT FOR:
Institution: Curtin University - Sydney - 2014 2nd Semester
Course Code: 12593
Subject: Marketing Prof Practice 300 |
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21. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World |
| Author |
: |
Hemann & Burbary |
| Published |
: |
15.04.13 by Pearson Certificatio |
Package |
: |
384pp |
Online price: $40.01
31% Off the RRP of $57.99
Usually ships within 4 - 5 business days.
| Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. "Do It Now!" Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, "and all of the data is accessible to you." Chuck Hemann and Ken ... |
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22. Value Pack - Marketing: Real People Real Choices, 3rd Edition + MyMarketingLab with eBook Access Code Card |
| Author |
: |
Michael Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart |
| Published |
: |
05.09.13 by PEARSON EDUCATION AU |
Online price: $142.82
9% Off the RRP of $156.95
Usually Ships within 1 week. Price/availability/options for all orders placed will be confirmed by reply email before processing.
_____________________
N.Sydney : On Order (reserve your copy)
| Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.
The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can ... |
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23. Marketing: Real People Real Choices, 3rd Edition |
| Author |
: |
Michael Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart |
| Published |
: |
05.09.13 by PEARSON EDUCATION AU |
Online price: $129.17
9% Off the RRP of $141.95
Usually Ships within 1 week. Price/availability/options for all orders placed will be confirmed by reply email before processing.
| This is a standalone book. To order the value pack with MyMarketingLab, please perform a new search using the following ISBN: 9781486042210
Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.
The authors explain core concepts and theories in ... |
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24. Ethics in Marketing: International Cases and Perspectives |
| Author |
: |
Murphy; Patrick E.; Laczniak; Gene R.; Prothero; Andrea |
| Published |
: |
07.02.12 by ROUTLEDGE |
Online price: $68.40
10% Off the RRP of $76.00
Usually ships within 4 - 5 business days.
| PRESCRIBED TEXT FOR MKTG6206 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.
Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable ... |
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25. The Essentials of Marketing Research, 3rd Edition |
| Author |
: |
Stevens; Robert E.; Wrenn; Bruce; Loudon; David L.; Loudon; David L |
| Published |
: |
11.01.13 by ROUTLEDGE |
Online price: $126.90
10% Off the RRP of $141.00
Usually ships within 1-2 weeks.
| PRESCRIBED TEXT FOR MKTG6202 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.
The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, ... |
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26. Managing Organizational Change: Process Social Construction and Dialogue |
| Author |
: |
Jabri M. |
| Published |
: |
17.01.12 by Palgrave Macmillan |
Online price: $76.46
15% Off the RRP of $89.95
This item is available to backorder. Usually ships within 3 - 4 weeks.
| PRESCRIBED TEXT FOR MM320 AT UNE, TRIMESTER 2 2013
Managing Organisational Change describes change as a socially constructed process, reinforced by the interactions of employees at all levels. The book emphasises the fact that change is an on-going phenomenon, not an event that will soon be over once the consultants have left, but a permanent feature of an adaptable organisation.
Contributors
... |
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27. Consumer Behaviour, 6th Edition |
| Author |
: |
Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson |
| Published |
: |
15.10.13 by PEARSON EDUCATION AU |
Online price: $142.82
9% Off the RRP of $156.95
Usually Ships within 1 week. Price/availability/options for all orders placed will be confirmed by reply email before processing.
_____________________
N.Sydney : On Order (reserve your copy)
| PRESCRIBED TEXT FOR:
Institution:
Australian Catholic University - Mackillop (North Sydney) - First Semester 1501
Course Code:
MKTG201
Subject:
MKTG201 (Consumer Behaviour)
Institution: UTS Broadway - First Semester 1501
Course Code: 24710
Subject: Buyer Behaviour
A trusted resource for Consumer Behaviour theory and practice.
Consumer Behaviour explores how the examination and ... |
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28. International Marketing: An Asia-Pacific Perspective, 6th Edition |
| Author |
: |
Richard Fletcher | Heather Crawford |
| Published |
: |
28.08.13 by PEARSON EDUCATION AU |
Online price: $127.77
15% Off the RRP of $149.96
Usually ships within 4 - 5 business days.
_____________________
N.Sydney : On Order (reserve your copy)
| PRESCRIBED TEXT FOR:
Institution: ACU North Sydney - 2014 2nd Semester
Course Code: MKTG602
Subject: International Marketing
International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union, and beyond.
It presents a wide range of contemporary issues faced by ... |
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29. Essentials of Marketing Research (with Qualtrics Printed Access Card) |
| Author |
: |
William G. Zikmund | Barry J. Babin |
| Published |
: |
01/05/13 by Cengage Learning |
Package |
: |
480pp Paperback |
Online price: $182.71
15% Off the RRP of $214.95
Usually ships within 3-4 business days.
| Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a ... |
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30. Marketing Principles, 2nd Edition with Student Access 12 Months |
| Author |
: |
PRIDE/FERRELL/LUKAS/SCHEMBRI/NIININEN |
| Published |
: |
14.08.14 by Cengage Learning |
Package |
: |
640pp Paperback w/ Website |
Online price: $124.46
17% Off the RRP of $149.95
Usually ships within 3-4 business days.
| Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including animated activities, videos, and an interactive marketing plan) provide students with the knowledge ... |
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31. Integrated Marketing Communications with Student Resource Access 12 Months |
| Author |
: |
William Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp, J. Craig Andrews |
| Published |
: |
29/8/2014 by Cengage Learning |
Online price: $132.76
17% Off the RRP of $159.95
Usually ships within 3-4 business days.
| Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up to date theories and practice, the text clearly explains ... |
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32. Handbook of Entrepreneurial Marketing |
| Author |
: |
Hogg, Charlotte |
| Published |
: |
05.03.13 by Kogan Page Ltd |
Package |
: |
240pp Paperback |
Online price: $42.86
22% Off the RRP of $54.95
Usually ships in 1 - 2 weeks.
| For many new start-ups, the marketing of their new product or service plays a secondary role to other key issues such as financing, manufacturing or distribution. But the initial marketing, promotion and PR campaigns for products or services that are unfamiliar to potential customers must be well-targeted, precise, matched to the market and capable of generating swift interest and awareness. ... |
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33. Selling to Win |
| Author |
: |
Denny, Richard |
| Published |
: |
05.03.13 by Kogan Page Ltd |
Package |
: |
240pp Paperback |
Online price: $25.73
22% Off the RRP of $32.99
Usually ships in 1 - 2 weeks.
| "Selling to Win" has established itself as both an international best-seller and a classic sales text. An inspirational business speaker, Richard Denny has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action. This 25th anniversary edition of "Selling to Win" has been fully revised and updated and is full of even more ... |
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34. Strategic Brand Management (Global Ed.), 4th Edition - ***OUT OF PRINT. To order the 5th edition, please perform a new search using the following ISBN13: 9781292314969*** |
| Author |
: |
Keller |
| Published |
: |
01.10.12 by Pearson Education |
Package |
: |
600pp Paperback |
Online price: $0.00
0% Off the RRP of $0.00
OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.
| PRESCRIBED TEXT FOR:
BUSA90013 AT MELBOURNE BUSINESS SCHOOL, SEMESTER 1 2013
MKTG6016 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013
MKTG20006 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 201
For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and ... |
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35. E-marketing Excellence: Planning and Optimizing your Digital Marketing, 4th Edition |
| Author |
: |
Chaffey; Dave; Smith; Pr |
| Published |
: |
04.12.12 by Taylor & Francis |
Package |
: |
640pp Paperback |
Online price: $29.99
64% Off the RRP of $82.99
CLEARANCE Item - Special discount - limited stock!
_____________________
N.Sydney : In Stock
| PRESCRIBED TEXT FOR MKTG5502 AT UWA, SEMESTER 1 2013
Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans.
A practical guide to creating and executing e-marketing plans, it combines established approaches ... |
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36. Strategic Advertising Management, 4th Edition |
| Author |
: |
Larry Percy, Richard Rosenbaum-Elliott |
| Published |
: |
10.04.12 by OXFORD UNIVERSITY PR |
Package |
: |
450pp Paperback |
Online price: $82.75
10% Off the RRP of $91.95
Usually ships within 1 week.
| Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the ... |
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37. Marketing: Theory, Evidence, Practice |
| Author |
: |
Byron Sharp |
| Published |
: |
12.12.12 by OXFORD UNIVERSITY PR |
Package |
: |
656pp Paperback |
Online price: $80.96
19% Off the RRP of $99.95
Usually ships within 1 week.
| Marketing: Theory, Evidence, Practice is a new Australasian text written for students who want to know what marketing people do, and what questions managers have to tackle in their day-to-day jobs. It's a complete package which provides all the material you and your students need for your course, including a truly integrated e-text packaged with every copy of the book, and a wealth of teaching ... |
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38. Services Marketing: Concepts, Strategies, & Cases, 5th Edition |
| Author |
: |
Douglas Hoffman | John E.G. Bateson |
| Published |
: |
01.01.14 by Cengage Learning |
Package |
: |
480pp |
Online price: $163.96
20% Off the RRP of $204.95
Usually ships within 3-4 business days.
| Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible ... |
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39. CP0885 - Marketing for Decision Makers |
| Author |
: |
PRIDE ET AL |
| Published |
: |
9/1/2013 by Cengage Learning |
Online price: $106.21
15% Off the RRP of $124.95
Usually ships within 3-4 business days.
| This is a Cengage Learning custom solution, designed specifically to meet the needs of marketing students. Marketing for Decision Makers 2e has been designed by Associate Professor Siva Muthaly at RMIT. It contains material from leading Cengage Learning text books. |
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40. Media Planning in Action, 3rd edition |
| Author |
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Steve Dix |
| Published |
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18.02.13 by Cengage Learning |
Package |
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195pp Paperback |
Online price: $82.36
20% Off the RRP of $102.95
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| PRESCRIBED TEXT FOR:
Institution: UTS Broadway - First Semester 1501
Course Code: 24207
Subject: Media Planning
Media Planning in Action is the ultimate concise resource for the Media Planning student. This text is designed to cover all aspects of media plan preparation, and provides a comprehensive understanding of the media plan within an advertising context. Now in its third edition Media ... |
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41. Strategic Marketing: Decision Making and Planning, 4th Edition |
| Author |
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Peter Reed |
| Published |
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13.10.14 by Cengage Learning |
Online price: $107.96
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| This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. Strategic Marketing: Decision Making and ... |
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42. International Marketing: Asia Pacific Edition, 3rd Edition |
| Author |
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Michael R. Czinkota | Ilkka Ronkainen | Catherine Sutton-Brady | Tim Beal | Nicole Stegemann |
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19.09.13 by Cengage Learning |
Package |
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686pp Paperback |
Online price: $122.80
17% Off the RRP of $147.95
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| PRESCRIBED TEXT FOR:
Institution: UTS Broadway - First Semester 1501
Course Code: 24220
Subject: International Marketing and Analysis
This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context.
The text examines the ... |
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43. Marketing (Aus), 2nd Edition (Custom for the Uni of Western Australia) + Marketing (Aus) 2E Interactive Study Guide Version 2 Code |
| Author |
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Greg Elliott, Sharyn Rundle-Thiele, David Waller |
| Published |
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07.09.12 by John Wiley & Sons |
Online price: $112.60
12% Off the RRP of $127.95
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| PRESCRIBED TEXT FOR MKTG1203 AT UWA, SEMESTER 1 2013
Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market.
Building on ... |
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44. Social Media Marketing All-in-One For Dummies, Book + DVD Bundle, 2nd Edition |
| Author |
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Jan Zimmerman, Deborah Ng |
| Published |
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30.11.12 by John Wiley & Sons |
Package |
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840pp Paperback |
Online price: $0.00
0% Off the RRP of $0.00
The status of this book is currently unknown. Feel free to email us - we will be happy to check it for you.
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| This book + DVD bundle will give you everything you need to learn social media marketing
The world of social media is ever evolving and you certainly don't want to be left back in the cyber dust! This book-and-DVD combo provides you with everything you need to know in order to plan effective marketing strategies on social media sites. The bundle includes the updated Social Media Marketing ... |
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45. Essentials of Services Marketing, 2nd Edition |
| Author |
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Wirtz, Chew, Lovelock |
| Published |
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08.06.12 by |
Online price: $107.62
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| PRESCRIBED TEXT FOR MM314 AT UNE, TRIMESTER 2 2013
Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook.
With its visual learning aids and clear language, students read less to learn more.
For undergraduate services marketing courses.
PART I - UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS
Chapter 1: ... |
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46. Marketing, 9th Edition w/ MyMarketingLab (Value Pack) |
| Author |
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Philip Kotler, Northwestern University | Suzan Burton, University of Western Sydney | Kenneth Deans, University of Otago | Linden Brown, University of New South Wales | Gary Armstrong, University of North Carolina at Chapel Hill |
| Published |
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20.11.12 by PEARSON EDUCATION AU |
Online price: $144.75
13% Off the RRP of $166.38
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| To order the textbook only version, please perform a new search using the following ISBN: 9781442549425
This pack contains the following items:
- 'Marketing, 9th Edition' ISBN: 9781442549425
- 'Marketing MyMarketingLab with eBook Access Code Card' ISBN: 9781486004263
The ultimate resource for marketing professionals. Today's marketers are challenged to create vibrant, interactive ... |
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47. Consumer Behaviour |
| Author |
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Michael Solomon, St Joseph's University, Philadelphia | Rebekah Russell-Bennett , Queensland University of Technology | Josephine Previte , University of Queensland |
| Published |
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24.10.12 by PEARSON EDUCATION AU |
Online price: $133.93
14% Off the RRP of $154.95
Usually ships within 4 - 5 business days.
| PRESCRIBED TEXT FOR:
Institution: Curtin University - Sydney - 2014 2nd Semester
Course Code: CB2201
Subject: Consumer Behaviour 2201
MKTG6007 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other ... |
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48. Marketing, 9th Edition (Text Only) |
| Author |
: |
Philip Kotler, Northwestern University | Suzan Burton, University of Western Sydney | Kenneth Deans, University of Otago | Linden Brown, University of New South Wales | Gary Armstrong, University of North Carolina at Chapel Hill |
| Published |
: |
23.10.12 by PEARSON EDUCATION AU |
Online price: $140.09
9% Off the RRP of $153.95
Usually Ships within 1 week. Price/availability/options for all orders placed will be confirmed by reply email before processing.
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| To order the version with MyMarketingLab, please perform a new search using the following ISBNl 9781486093960
PRESCRIBED TEXT FOR:
Institution: Federation Uni - TAFE WSI - 2014 2nd Semester
Course Code: BSMAN3008
Subject: Marketing for Managers
The ultimate resource for marketing professionals. Today's marketers are challenged to create vibrant, interactive communities of consumers who make ... |
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49. Marketing Across Cultures, 6th Edition |
| Author |
: |
Usunier |
| Published |
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18/12/2012 by FINANCIAL TIMES |
Online price: $118.25
9% Off the RRP of $129.95
COMING SOON. Pre-order your copy now!
| PRESCRIBED TEXT FOR MKTG5462 AT UWA, SEMESTER 1 2013 |
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50. Digital Marketing: Strategy, Implementation and Practice, 5th Edition |
| Author |
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Dave Chaffey, Fiona Ellis-Chadwick |
| Published |
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30.07.12 by Pearson Education |
Package |
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728pp Paperback |
Online price: $107.62
14% Off the RRP of $124.77
Usually ships within 4 - 5 business days.
| Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand ... |
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